Beauty in Photoshop by Adobe Commercial

The book satirizes the fashion industry, which is a significant force in defining conventional expectations of beauty, can affect one’s

The Beauty Myth’s central argument is the growing standards of physical beauty of women as they grow stronger. This standard has affected women in many ways, such as in the workplace, culture, and religion. The standard has taken over the work of social harassment. The beauty myth expands the belief an unbiased measurement of beauty exists and that women want to express it and men would want that women. The author, Naomi Wolf, states that the beauty myth is not about women themselves, it is about the power of men and their society. The myth supplies power to multibillion dollar cosmetics industries and it keeps women from rising too high in the workplace. Within this book, Wolf shows how the beauty myth functions and affects women in the workplace, media, sex, religion, culture, violence against women by men, and by women themselves in the configuration of cosmetic surgery and eating disorders.

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

The claim presented in the article is how ads often set unrealistic beauty standards, and how the author encourages them to “break free” from these standards by giving two examples on how ads should be compelled.

There is a cliché quote that people say, “Beauty is in the eye of beholder.” But in the essay “The Ugly Truth About Beauty” (1998) Dave Barry argues about how women who spend countless hours on their so called “beauty” whereas men seem not to care. Barry uses juxtaposition and exaggeration to poke fun at men and women behavior and shed light on the harm that the beauty industry is doing. When Barry argues his point of his essay he addresses both genders, but more specifically teenage to middle age men and women, but he writes about it in a humorous and light-hearted manner.

The beauty standard is a culturally constructed notion of physical attractiveness that has become increasingly imperative for women and men. However, this standard has become extremely perilous to men and women’s self-image. Camille Paglia, a highly educated individual who earned her PhD at Yale University and became a highly acclaimed author, explicates this conception in her essay “The Pitfalls of Plastic Surgery”. Paglia suggests that the beauty standard idealizes women to look like “sex symbols with an unattainable grandeur” (776). She continues to claim that it forces her audience of higher class women to pay large sums of money in order to alter their features ultimately conforming to a very “parochial” definition of beauty (776). Although Paglia is a highly credible source, she illogically appeals to the reader’s fears in order to persuade them. Paglia fails to give any credible outside sources which affirms her preposterous beliefs. Contrary to her inconsistencies, Daniel Akst, a social journalist and graduate from New York University provides his audience with reputable sources in order to persuade his audience. Daniel Akst believes that there needs to be a “democratization of physical beauty” in which instead of attempting to alter the beauty standard, we must first change how we view ourselves. Akst provides credible sources to establish his credibility where he observes cases studies and cultural experiments from scientists and organizations including:

Everyday people stare at billboards, magazine covers, movies, television, or pictures on the Internet of someone or something that they classify as beautiful. Some things people glance over and other things fascinate them. For example, when Farrah Fawcett’s famous picture of her in her red bathing suit came out; many teenage boys hung that picture in their bedrooms. Their idea of Farrah’s beauty was based strictly her outward appearance.

By taking a different approach and using comedy and entertainment, Tina Fey has brought people together to understand the important topic of body image in a way people will listen. Body image for women has been a major issue in our world and there has been little change to stop it. “‘Why can’t we accept the human form as it is?’ screams no one. I don’t know why, but we never have. That’s why people wore corsets and neck stretchers and powdered wigs” (142). Everyone wants perfection. Everyone wants what they don’t have. No one is perfect. Everyone has flaws. If the world cannot accept this, people will continue resorting to modified images to produce this “ideal beauty.” One of Fey’s more interesting stories is when she talks about photoshop. Photoshop is a tool which contaminates how people see the human body. But this “perfect body” is intangible. Fey states that everyone is beautiful, and it takes a strong society to believe it. “Photoshop is just like makeup” Fey states, “when it’s done well it looks great, and when it’s overdone you look like a crazy asshole” (142). She relays on the idea that we are taking away the reality of our bodies when using photoshop. Fey’s attachment of a joke with the large and complex idea that photoshop dehumanizes a person is what keeps the reader captivated with the story and wanting to know more. Fey is able to reveal that a picture is an alteration of the true beauty of a person when put through photoshop. The reader is therefore able to assume, beyond all of her funny jokes, Fey

In the documentary “killing us softly 4”, Jean Kilbourne discusses the toxic environment that leads to the dehumanizing of females. She goes into intense details on how females have been misrepresented in advertisements over the years. She explains that in advertisements, females have been subjected to inhumane ways such as being a product of sexually expressive methods. Even though in recent years men have been subjected to the same media exploit as women, Jean Kilbourne expresses that it is not as half as bad as what women have been going through, and it is now worse than ever. Jean Kilbourne also expresses how Photoshop is the newest tool in promoting women. Using Photoshop as an advertisement tool allow authors to make women look unrealistically slim.

The author’s main message in this book is to challenge our society’s perception of appearance and censorship. The author creates a world that allows people to have greater control over their appearance and shows us a side of what people think beauty

What is beauty? Pleasing the senses or mind aesthetically. Women and girls aspire to be beautiful according to society’s definition of beauty. Some may describe this as a social norm. Perhaps society’s definition of beauty does help empower women and girls to want to be viewed as beautiful, but society definition of beauty normally favors white culture which is displayed in Shea Moisture “break the walls” commercial. Observing the Shea Moisture advertisement, viewers may wonder, what is Shea Moisture selling besides their product? Despite Shea Moisture trying to sell their natural hair product they present an emotion (pathos) appeal to explain that equality is needed in society beauty standards, therefore advocating that there needs to be a change in society standards for beauty. Furthermore, the Shea Moisture commercial address inequalities black women and girls are faced with when trying to buy hair care products.

Mass media falsely claims to be an advocate for self-acceptance and the idea that every woman is naturally beautiful, while it simultaneously uses Photoshop to erase all trace of that natural beauty—imagine how much they would Photoshop women if they did not extol real, non-enhanced, beauty! The women in these digitally improved photos look, quite frankly, as real as Barbie and her friends, and few women actually believe that the women in the pictures look that flawless in person. However, these pictures have the power to make any woman, including those in the pictures, feel inadequate because she is not as “attractive” as a Photoshopped image, the power to make a woman detest herself

By being able to deconstruct these image based ads it has changed my reaction when I see them now, now I’m more wary of how I see them because I see the model or models as a tool to get across a message. An example of this is when we had to deconstruct the Vogue ad what this did was show the female model was submissive, an item to the male model and that the male is in control of the female model as he clinches her and is in control of a yonic symbol the ball showing his dominance. It has made me see things that are usually innocent like a beautiful model and a renowned NBA star into seeing how he owns her and she is completely oblivious to the fact that she is being controlled by a man and is okay with it. Another thing that this course has impacted on future ads that I’ll see is the colours in these ads. Now when I see all of these colours in these ads I would be wondering what the ad really meant as the colours give all of the symbols more meaning. So this has showed me how much the simplest thing like colours can have the biggest effect on the ad to make it have a completely different meaning then what we original saw it for. The last point is how I would caution other people about how they get manipulated by what the ad is communicating to us. I would say that these ads are now

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

Beauty sets standards for society through appearance, especially in younger generations due to use of social media and picture editing. “Beauty lies in the eyes of the beholder” is a saying that has been around for ages (Plato, n.p.). It is an accurate phrase because of contrasting views within particular individuals. Beauty is present in the good deeds of community members as well as the unity exhibited through dreadful events. It is a flower bud breaking through the dirt into the fresh, spring air. To clarify how beauty is viewed, it is often times the exposure of evil accounting for the new appreciation of something beautiful. After recognizing the privileges we acquire, the existence of beauty is revealed and expressed more easily. In current society, appreciating beauty is substantial to