Botox: Almost Trouble-Free New Faces
Synopsis
The Botox case illustrates the accidental success of a product developed for an entirely different purpose. Originally, Botox was used in the treatment of crossed-eyes, but ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasn’t long before doctors across the United States were using Botox for treating wrinkles even though Allergan could not promote the product for this use.
The case discusses the advantages (fewer frown lines) and disadvantages and side effects (drooping eyelids and the need to repeat treatments) of Botox; explains what the product is; lists potential target markets; selling of the product at “Botox parties”; use of
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Botox for cosmetic purposes is quite different. This situation illustrates want. We can all live with wrinkles, but we want to be rid of them. Want drives the purchase process. Given American’s obsession with appearance, the value of improving appearance would be very high. Again this value would primarily be ego (I look better) and social (others think I’m younger). And one would pay for it. As the case indicates the cost of Botox is quite high and unlikely to be covered by insurance companies for cosmetic purposes.
The Botox example illustrates want and need are quite different and they affect value. Unfortunately many U.S. consumers place a higher value on ego and social wants than physical needs which accounts for the run-away success of Botox.
2. When Allergan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employing? When it sells Botox as a cosmetic treat- ment, is it employing the same or a different orientation?
One could argue that Botox as a specialty drug for ocular problems illustrates the product concept. The focus of the company was on eye and skin treatments. Thus, it developed products within those categories and sold them on a product need basis to doctors.
The success of Botox cosmetic has forced the company to become more marketing oriented. The company is now focusing on target markets and developed promotional efforts aimed at final consumers as well as
Botox consists of injections of botulin toxin, a poison that paralyzes the muscles. Some side effects include eye drooping, headaches, reduced blinking, and nausea that could last up to a couple of months. The injection can also cause side effects including facial pain, swelling, redness, and bruising (Flynn). By paralyzing different facial muscles, Botox may temporarily leave a smoother, wrinkle-free appearance, leaving the patient more confident in their own skin. Botox has short-term side effects that include bruising, allergic reactions, or paralysis of the wrong muscle group. A research study found that Botox might dampen or interfere with the ability to experience emotion in certain situations as well. When the muscle becomes paralyzed, the patient is incapable of moving/flexing those certain muscles in their face causes them to show less emotion physically (Ranoux). This can lead to long-term effects like depression if one keeps up the injections in those facial areas to take away the wrinkles. While this is an extreme case of Botox, there are many incidents that include this kind of reaction and some even concluding with
Botox was first used in the 1980s to treat muscular problems with the eyes, such as uncontrolled blinking and squinting, lazy eyes and crossed eyes (Health Beat). Botox has also been used to stop excess sweating by injecting the toxin into the sweat ducts in the skin (Channel 2000). However, in 1989, Dr.
Retinol, the most common ingredient in anti aging products can be dangerous for the skin if applied continuously. The most severe side effects of using
Advertising this service or offering a client an upgrade from a regular facial will result in them seeing the benefit and continue to return for a course of treatments.
Did you know more than 16 billion dollars was spent on Cosmetic Surgery in 2016? (ASPS 2017) Throughout the many decades, cosmetic surgery had become widely known method to enhance an appearance. In recent years, this procedure has become prominent not only among adults but also among adolescents however, popularity does not mean it is safe and the best option. There are numerous negative effects of cosmetic surgery that people, especially adolescents should consider before undergoing such procedures. Some negative effects of cosmetic surgery are high expenses, high medical risks, promotion of unhealthy body image and adverse psychological conditions.
Botox is a form of injectable and can be beneficial to men and women in more ways than one. And how we can move away from the stigma that it is a vain procedure.
Tired of that deep line in between your eyebrows? How about those bothersome crow’s feet that make you look older than you’d like? Fortunately, Botox, short for Botulinum toxin, can help with that. Forehead furrows—the horizontal lines that can show up in your forehead—can also disappear with the help of a few injections. Botox can also do more than just make wrinkles disappear; it has been shown to reduce the symptoms of a variety of different medical conditions, including migraines, muscle contractures, lazy eye, cervical dystonia, hyperhidrosis, and bladder dysfunction.
When people think of new fashion trends they normally think of clothes, but the newest beauty craze that has hit the middle age market is Botox. Botox injection therapy, although not completely new, has come out swinging since being approved for use in cosmetic improvements in 2002. Botox is used to eliminate the look of aging by reducing the appearance of wrinkles on the face, neck and hands. Most commonly, patients use Botox to eliminate crow’s feet around the eyes, wrinkles on the forehead, and frown or laugh lines. It has become such a popular and ‘user friendly’ alternative to traditional cosmetic surgery, many women and even celebrities host Botox parties to share the experience with their friends. Botox parties are held
Although improving appearance through cosmetic surgery seems optimistic, risks and possible complications are associated with cosmetic surgery. Patients’ susceptibleness to these complications vary but are certainly issues that should be taken into consideration. Many patients don’t take into consideration the risks of cosmetic surgery.
In 2000, botox injection treatments were also approved for treating cervical dystonia, a neurological movement disorder associated with sever neck and shoulder contractions. Finally in April 2002, The FDA granted approval to BOTOX® COSMETIC, the brand used by Allergan Inc. for the temporary improvement in the appearance of moderate to severe glabellar or frown lines in adult men and women ages 18 and up to 65. The approval specifically applies to the vertical lines between the eyebrows. Now Allergan is the one of the main producer and distributor of botox for aesthetic uses world wide.[7]
Hello Everyone. When you hear the word Botox, what is the first thing that comes to your mind? Is it celebrities, people who want to look younger or maybe you just don’t care. Personally for me, when I heard the word Botox before I did my research for this informative speech, I thought of Kim Kardashian or Joan Rivers. But, Botox is more than just social media hype. Botox is a neurotoxin protein called botulinum toxin, that can be used medically to treat certain types of muscular conditions, and cosmetically to remove wrinkles temporarily by paralyzing facial muscles. You may think that Botox used for cosmetic purposes is just for females trying to look younger, but studies have shown that the number of American men
In a society so consumed by the ideology of beauty, it makes sense as to why so many women these days undergo cosmetic surgery. The definition of beauty has long been obstructed and changed. In the past, if you look at the woman, you will see they are curvy, during this era being thin meant you were poor where as a beautiful and wealthy woman would be plump because she could afford fine dining. As society has changed, being slender has become the new trend, creating the idea that in order to be truly beautiful one must be thin. The movie stars in Hollywood, although most people realize the beautifying changes that are made to the pictures, this idea of 'beauty ' and 'desire ' still lingers in the mind of whoever comes across it. Our society is bombarded with several different ideologies of beauty but beauty is in the eye of the beholder. The beauty standards that have been set should not be what are shaping people around the world and influencing them to go through with plastic surgery. The use of plastic surgery has changed from a medical procedure used to reconstruct the wounded or people with birth defects to reconstructing something people do not like about themselves. Plastic surgery was used during WWI in 1910 and after the war, skin grafting grew. The first training program in the United States was in 1924 thanks to Dr. John Davis. In 1950-1959, plastic surgery was used broadly to repair cleft pallet. It wasn’t until about
Thesis: The cosmetic, issues, and beauty. We need to understand every possible outcome while considering plastic surgery.
If one is considering cosmetic surgery I suggest reconsidering. Research shows cosmetic surgery can be a risky and costly procedure. Society is pressuring people to look more attractive. Media shows actors to be flawless and the public feels that one should be compared to these actors. Cosmetic surgery is becoming more popular is today’s culture. People are turning to cosmetic surgery for many reasons, some of them are not healthy.
In recent years, it has become very popular to have cosmetic surgery. Over of 120,000 surgical procedures it was estimated that were performed in the UK during 2011. Cosmetic surgery procedures are carried out in women more that men about 9 in every 10 ,and the cosmetic treatments non-surgical, such as Botox, accounting for over 90% of all cosmetic procedures it is even more popular than surgical procedures.(6)