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Brand Archetypes Character Analysis

Satisfactory Essays

The Brand Archetypes

1. Nüwa: 女娲补天
Archetypal character: mother & warrior
She is a goddess in ancient Chinese mythology best known for creating mankind and repairing the pillar of heaven.

she found there is a hole in the sky and the world was in danger, so she fought against the black dragon and fixed the hole with a special precious stone, which saved the human beings and the whole world.

2. Mother Meng – 孟母三遷 main character : Mother Meng – Widower
Progressive transformation : bad environment - good environment

Mother Meng archtype: Mother and Guide

Results: women’s virtue behave as the old ethical code says women’s speech not talk too much and don’t bore people women’s appearance adorn herself to please the opposite sex …show more content…

The Soong Sisters
The Soong sisters (simplified Chinese: 宋氏三姐妹; traditional Chinese: 宋家姐妹; pinyin: Sòngjiā Jiěmèi) were three Hainanese Chinese women who were, along with their husbands, amongst China's most significant political figures of the early 20th century. They each played a major role in influencing their husbands, who, along with their own positions of power, ultimately changed the course of Chinese history.

The main character: Soong Ching – Ling

Soong Ching-ling (27 January 1893 – 29 May 1981) was the second wife of Sun Yat-sen, one of the leaders of the 1911 revolution that established the Republic of China, and was often referred to as Madame Sun Yat-sen. She was a member of the Soong family and, together with her siblings, played a prominent role in China's politics prior to 1949. She has become known as the "mother of modern China". (The character is real. But there is a movie about her and her family.

Archetype: Mother – Leader ( Women rights)

4. Mother of Yuefei : Lady Yue

Archetype character is Mother, Warrior.
Yue Fei (24 March 1103 – 27 January 1142), courtesy name Pengju, was a Han Chinese military general who lived during the Southern Song dynasty. Lady Yue is mother of Yue

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