The Brand Archetypes
1. Nüwa: 女娲补天
Archetypal character: mother & warrior
She is a goddess in ancient Chinese mythology best known for creating mankind and repairing the pillar of heaven.
she found there is a hole in the sky and the world was in danger, so she fought against the black dragon and fixed the hole with a special precious stone, which saved the human beings and the whole world.
2. Mother Meng – 孟母三遷 main character : Mother Meng – Widower
Progressive transformation : bad environment - good environment
Mother Meng archtype: Mother and Guide
Results: women’s virtue behave as the old ethical code says women’s speech not talk too much and don’t bore people women’s appearance adorn herself to please the opposite sex
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The Soong Sisters
The Soong sisters (simplified Chinese: 宋氏三姐妹; traditional Chinese: 宋家姐妹; pinyin: Sòngjiā Jiěmèi) were three Hainanese Chinese women who were, along with their husbands, amongst China's most significant political figures of the early 20th century. They each played a major role in influencing their husbands, who, along with their own positions of power, ultimately changed the course of Chinese history.
The main character: Soong Ching – Ling
Soong Ching-ling (27 January 1893 – 29 May 1981) was the second wife of Sun Yat-sen, one of the leaders of the 1911 revolution that established the Republic of China, and was often referred to as Madame Sun Yat-sen. She was a member of the Soong family and, together with her siblings, played a prominent role in China's politics prior to 1949. She has become known as the "mother of modern China". (The character is real. But there is a movie about her and her family.
Archetype: Mother – Leader ( Women rights)
4. Mother of Yuefei : Lady Yue
Archetype character is Mother, Warrior.
Yue Fei (24 March 1103 – 27 January 1142), courtesy name Pengju, was a Han Chinese military general who lived during the Southern Song dynasty. Lady Yue is mother of Yue
Like Jackie Robinson and Melba Pattillo Beals, Feng Ru is also one of the first. Feng Ru was the first Chinese Aviator in China and the U.S. The life-changing experience that Feng Ru faced was being the first Chinese Aviator in China and America. In paragraph 13, the text states,”...the words, “Chinese Aviation Pioneer” were engraved upon Feng’s tombstone.”
Over a span of several decades, Wu Zetian inalterably changed life in China for woman as well the clergy and the poor. By doing so, she left a perpetual footprint on China’s long history that transcends the mere fact that she was the first woman to rule the “Red Dragon”.
In the Qin state, a growing leader was about to prosper. Legends says a wealthy merchant who is acquainted with King Zhuangxiang of Qin came to him one day in the Eastern Zhou Dynasty (770-256 BCE). His name was Lu Buwei. On that day, Lu Buwei had arranged with the king to meet his lovely wife, Zhao Ji. As soon as they met, the King Zhuangxiang of Qin felt an attraction to her. Eventually, Zhao Ji became the mistress of King Zhuangxiang of Qin and in 259
She is significant in Chinese history because of her writings and teachings of the “Admonitions for Women” using a Confucian approach to define appropriate behavior (Gregory p. 123).
Shen Fu and Yün were cousins. (Fu: 25) They met when they were thirteen years old and became engaged soon after meeting. (Fu: 26) After their marriage, Yün played the role of perfect wife: Shen Fu pronounces her “quiet”, “never [. . .] angry”, “respectful to her elders”, and describes her actions as “orderly” and “done properly”. (Fu: 29) These actions were those considered very desirable in Qing China, as women were expected to be quiet and subservient to men. (Scarlett, Daily Life in Imperial China Lecture)
Empress Wu Zetian of Tang Dynasty. She was one of the concubines of Emperor Taizong; she was the empress of Emperor Gaozong; she was the mother of Emperor Zhongzong and Emperor Ruizong; she was once a nun in the temple. But her most glorious title was that
The Death of Woman Wang, by Jonathan D. Spence, paints a vivid picture of provincial China in the seventeenth century. Manly the life in the northeastern country of T’an-ch’eng. T’an-ch’eng has been through a lot including: an endless cycle of floods, plagues, crop failures, banditry, and heavy taxation. Chinese society in Confucian terms was a patriarchal society with strict rules of conduct. The role at this time of women, however, has historically been one of repression. The traditional ideal woman was a dependent being whose behavior was governed by the "three obedience’s and four virtues". The three obedience’s were obedience to
As China faced new international pressures and the change to a communist society, gender relations transformed women from servants of men to full independent workers, who finally became soldiers of the communist state. In Jung Chang’s novel, Wild Swans, the three women – grandmother Yu-Fang, mother Bao-Qin and daughter Jung Chang – exemplify the expected gender roles of each generation. I will argue that Confucian society presented few economic opportunities for women to support
Many people argued that Empress Dowager Cixi accelerated the speed of the demise of the Qing dynasty. Cixi might be a blasting fuse but she was not accounted for the final fall of the dynasty. The actions Cixi took had profoundly changed the foundation of feudal China so as to push China forward into a modern stage. Although many historical data suggested that whatever Cixi had done were to consolidate her authority and personal status. But no matter what, the impact on the country was obvious. Cixi broke the previous traditions from Confucianism that had been lasted for centuries. Tensions between the Manchus and Han Chinese had been greatly improved, which made a great contribution to China for later unification. Under the reign of the Empress Dowager, the social structure had undergone a series of changes. Qing 's demise is doomed, this was resulted from issues that had stacked up from previous generations. Moreover, Cixi did her best to secure China’s status in the world in such a chaotic period in history. She made undeniable contributions to China.
ung Chang’s Wild Swans: Three Daughters of China follows three generations of woman in China through live and political struggles. China’s transformation between 1910s and 1970s, was one of radical change and caused great suffering. The importance of Chang’s book is its in a women 's point of view by showing the suffering and healing that occurred and to educate about the history of China through the Warlord, Japanese, and Mao rule.
I chose this topic because I view women as the backbone to the development or a nation, therefore the Chinese woman is paramount in one of the world’s great civilizations. The role of women in Chinese culture has changed over the years. When we consider the position that women held in ancient Chinese society we find that they have come a long way to be where they are today.
In China, women were put in subservient positions to society. They were quiet, obedient creatures who "gathered patience". Song speaks of how women learned to provide for their families, as they were "learning to stretch the family rice". Women were expected to serve a purpose and be seen and not heard.
In the source, "'The Three Stages of Revolution' 1918." by Sun Yat-Sen, he covers the idealistic reasoning for dealing with a revolution. In his article, he describes his role as an influential leader and how that has come into play with forming the Republic of China. This source connects with Soong Ching-ling being that she too had a leadership role and followed the same beliefs that Sun Yat-Sen acquired while being the leader of China and facing many difficulties. Sun Yat-Sen faced many difficulties mainly with structure. For example, the United League was unorganized being that Sun had no power over the individual members. In 1907, the Japanese government provided Sun Yat-Sen a sum of money and asked him to leave the country. A year later French Indochina, where Sun had hatched several plots, banned him completely. These are just a few difficulties that basically explain Sen’s purpose of establishing and sharing his views and beliefs upon society and his wife [which she used as a big advantage while taking part in the establishment of the republic of
Family loyalty in China has had a tumultuous past filled with fluctuation between remaining loyal to the state, yet also remaining loyal to blood relatives. In the autobiography that also serves as a biography, Wild Swans, by Jung Chang, this is seen. The book, which outlines the biographies of the author’s grandmother and mother, as well as her own autobiography, gives an interesting look into the lives of the Chinese throughout the 20th century. This book is beyond eye opening, and is truly a raw glimpse into the daily lives of women throughout China, struggling with situations that no human should ever be thrown into. I loved this book and was truly scared about the world that it opened me up to. The book does many things well, but also has its faults. The author consistently and clearly exemplifies the social hierarchy that consumes China, as well as its obsession with cultural stagnancy. The author also gives intense imagery that thrusts the reader into the scene, and creates a new reality showcasing the truths of China. Although both of those things take main stage in the book, there are a few weaknesses in the book. One, asking the question of how she had such clear anecdotes on her grandmother and mother’s life, how did she have such intimate details? The second shortcoming that Jung Chang had a subjective view of China, partly being that she loves China despite the cards it has dealt her. Her life was not short of hardships, but her family was typically
Famous brands was founded by George Halamandres in 1960, he had a vision of bringing steak houses to south Africa after a trip to the USA in the 1950s. Famous brands first casual dining restaurant was Steers. In 1994 they were registered on the JSE at a price of R1 per share, In 1997 famous brands acquired their next franchise, Debonairs Pizza and then in 1999 they acquired Fishaways, over the last twenty years they have acquired many other casual dining franchises such as Wimpy, Milky Lane, Mugg & Bean and Keg to name a few, they have 27 brands under their franchise network with a total of 2782 restaurants in South Africa, Africa, United Kingdom and the Middle East, They are acquiring a 28th brand. Famous brands also have a Manufacturing and logistics division they currently have 117 trucks in that logistics fleet. Famous Brands are now worth an estimated 11 Billion rand.