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Bussiness etiquette in different countries

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7. Business etiquette in different countries.
There are different opinions about what is polite or impolite. Different cultures express politeness in different ways. Even in the same country, there may be different views about what are good manners or bad manners. But the same rules apply everywhere. Politeness is about showing respect for others. It means thinking about other people’s feelings.
In formal situations, we follow standard rules for politeness. In business, we are usually polite when we make new contracts, meet customers or people from other companies. Politeness is often linked to status. We are usually more polite to people above us in the organizational hierarchy. In today’s working environment, most managers show respect …show more content…

In short, your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have a good brand doesn't just happened, it is a well thought out and strategic plan.
So, brand strategy is important because:
Branding promoting recognition.
Your brand tells people about your business DNA (ДНК).
Your brand provides motivation and direction for your staff.
A strong brand generates referrals.
Your brand represents you and your promise to your customer.
Your brand helps you create clarity and stay focused.
Your brand helps you connect with your customers emotionally.
A strong brand provides your business value.

10. Types of insurance. A typical structure of an insurance company.
Types of insurance:
Commercial insurance protects business owners from certain losses, including injured workers and damage to equipment and buildings.
Life insurance provides protection in the event of a death. Payment is made to the nearest relative or other named beneficiary.
Auto insurance protects against financial losses if you have an accident. Cover includes medical expenses. Your car is also protected against fire and theft.
Home insurance can cover fire, weather-related destruction and other losses. The policy covers the cost or labor, materials and

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