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Case Study: Activity Based Costing

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At a recent management meeting at Coverdrive Ltd, the members of the senior management team discussed the introduction of a new product to the company’s range of high quality, hand made cricket bats. A major agenda item was pricing. The management accountant, since his appointment, had given much thought to pricing policy and one of his concerns was that of dealing with the recovery of overhead within a full cost pricing policy. The discussion centred around the traditional method currently in use, compared and contrasted with ABC, Activity Based Costing a technique which re-examines the problem that has faced accountants for decades – that of allocation and absorption of overhead. Traditional pricing method has been based upon …show more content…

The application of ABC involves a set procedure: • accounting for and collection of overhead • allocation of overhead to form cost pools associated with ‘value adding’ activities • identification of cost drivers • determination of cost driver rates ie: pool / driver volume • recovery and charging of overhead to product / service based upon the demand for the activity. The following case example illustrates the procedure and use of the terminology and method described earlier. ABC method applied to the new product “Superdrive” Continuing with the case. We have recently analysed the value added processes and identified various activities, cost drivers within those activities and current volumes that apply across the producing unit as a whole and have applied ABC method and technique. Budget Plan Period 1 – 3, 2003 Activity Cost Pool Cost Driver Volume £ 1 Process set up 75,000 200 set ups 2 Material procurement 18,000 100 purchase orders 3 Maintenance 20,000 20 maintenance plans 4 Material handling 45,000 4,000 material movements 5 Quality control 41,000 500 inspections 6 Order processing 26,000 600 customers £225,000 The pool driver rates are thus: 1 75,000  200 = £375 per set 2 18,000  100 = £180 per purchase order 3 20,000  20 = £1,000 per planned maintenance

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