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Case Study Scotts Miracle-Gro

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Case Name Scotts Miracle-Gro The Scotts Company has been around since 1868. Ever since, they have been supplying many families with weed-free seeds. Throughout the years, Scotts has distributed many supplies such as fertilizers, seeds, soil, spreaders, and more. They were the first to introduce Turf Builder and they began spreader business with drop spreaders (Scotts Miracle-Gro). The company started expanding with mail order distribution channel, then to retail channel distribution. Miracle-Gro was founded in 1951, where all productions were outsourced with no internal production. When both companies united in 1995, Scotts Miracle-Gro became the number one company. It is one of the largest lawn and garden industry in North America. Also, …show more content…

Another huge expense the company had was all the improvements they were making. It would cost the company about $500,000 per year, since they did not use a contract manufacturer. They estimated they lost a total of $200,000 per year. Because of all the costs, Scotts is experiencing difficulties at the Temecula plant. They are considering the possibility of completely outsourcing the spreaders manufacturing and assembly to China to save costs. Scotts Miracle-Gro already has experience in outsourcing. They have already outsourced the most complex components of the spreaders to China. They are considering completely outsourcing the company in hopes that they will profit from the move. In doing so, they would have to shut down the Temecula plant and, by closing the plant, Bob Bawcombe, will lose all the skilled laborers he has trained and his efforts to keep them by hiring temporary workers, will have gone to waste. Another issue to complete outsourcing is there “in-molding labeling” technology. If Scotts decides to outsource, it needs to provide the contract manufacturer with the equipment and the know-how to perform “in-molding labeling”, if not, they must remove the feature from its spreaders. An additional concern with this plan is if they do offer the training and equipment, it is questionable that the manufacturer will be able to use the current mold from Temecula. They would need 10 molds at $40,000 each and each mold lasts approximately five years.

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