Christien Crynes Erin Dodds Priya Nathan Jackie Smith April 30, 2010 Executive Summary Adidas has been around since 1924 and has grown to be one of the top companies in providing a variety of high quality products to consumers interested in sports. It is currently the number two brand in the sporting goods industry, trailing its main competitor Nike. Adidas has a strong focus on both performance and style, as opposed to Nike’s more pure performance emphasis. Adidas is currently surviving in its market but
writers need readers” Research Paper and Argument Topics Race and Ethnicity Gender and Sexuality Multiculturalism and Diversity Advertising and Marketing Economic Issues Environmental Issues Media Issues Consumerism and Convenience Culture TV and Film Sports and Entertainment Race and Ethnicity • • • • • • • • • • • Should racial profiling be a legitimate law enforcement policy in some areas? Should Affirmative Action for state university enrollment be continued? Should the primary method of public school
This page intentionally left blank International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009,
Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business