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Essay on Chapter 1 Profits Managers And Markets 1

Satisfactory Essays

CHAPTER 1
The Fundamentals of
Managerial Economics

McGraw-Hill/Irwin

Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

Chapter One

Chapter Overview

• Introduction
– The manager
– Economics
– Managerial economics defined

• Economics of Effective Management
– Identifying goals and constraints
– Recognize the nature and importance of profits
– Understand incentives
– Understand markets
– Recognize the time value of money
– Use marginal analysis

• Learning managerial economics
1-2

Introduction

Economics
• The science of making decisions in the presence of scarce resources.
– Resources are anything used to produce a good or service, or achieve a goal.
– Decisions are important because scarcity implies …show more content…

– Consumer-consumer rivalry.
– Producer-producer rivalry.

• Government and the market.
1-14

Economics of Effective Management

The Time Value of Money
• Often a gap exists between the time when costs are borne and benefits received.
– Managers can use present value analysis to properly account for the timing of receipts and expenditures. 1-15

Economics of Effective Management

Present Value Analysis 1
• Present value of a single future value
– The amount that would have to be invested today at the prevailing interest rate to generate the given future value:
– Present value reflects the difference between the future value and the opportunity cost of waiting:

1-16

Economics of Effective Management

Present Value Analysis II
• Present value of a stream of future values or, 1-17

Economics of Effective Management

The Time Value of Money in Action
• Consider a project that returns the following income stream:
– Year 1, $10,000; Year 2, $50,000; and Year 3,
$100,000.
– At an annual interest rate of 3 percent, what is the present value of this income stream?

1-18

Economics of Effective Management

Net Present Value
• The present value of the income stream generated by a project minus the current cost of the project:

1-19

Economics of Effective Management

Marginal Analysis
• Given a control variable, , of a managerial objective, denote the
– total

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