Food quality has emerged over the past decade as a top concern for consumers leaving many large food brands struggling to adapt. Growing concern over the rate of obesity, genetically modified organisms (GMO), and overuse of antibiotic are the most significant drivers leading consumers to purchase healthier food. New companies are successfully targeting this demographic using terms such as “Non GMO”, “Gluten – Free”, and “Organic.” Meanwhile revenue continues to decline for legacy food companies including, General Mills, Kellogg Co, and Kraft Foods Inc. struggle to adapt to changing consumer preferences. Large traditional food companies are seeking to counter these trends by acquiring existing health food companies, developing new products, …show more content…
For decades farmers regularly used antibiotics to maximize the amount of animals in a confined space. Over time, the confined spaces allowed resistant bacteria to grow and evolve, contributing to the current antibiotic crisis . Two million Americans annually contract bacteria that is resistant to antibiotics, and experts warn of increases. In response to the growing crisis, many big food companies recently announced plans to use antibiotic free livestock. Chipotle is on the vanguard and an early adopter of using antibiotic free livestock. While, Chipotle found early success, it also serves as a cautionary example as other companies follow their lead. In 2015, Chipotle suspended its contract with a pork supplier for failing to meet animal welfare standards leading 40% of stores without pork. Chipotle’s strict policy on antibiotic use exacerbated this crisis, as many pig farmers are reluctant to adhere to their standards. Under Chipotle’s policy, if an animal is sick, given antibiotics, and recovers, Chipotle will not purchase that animal. Suppliers are then forced to sell the animal to a third party for less . Chipotle realized the need to rework their policy and now uses a supplier that allows for antibiotic use when an animal is ill. Reducing antibiotic use in livestock is vital both to a business strategy, and also to public
Most people desire to consume only what satisfies their taste buds, which is mainly foods and beverages that contain high levels of unhealthy ingredients, but they do not realize the harm it causes to their health. General Mills conducted an experiment in order to see how consumers would react when they had the option to buy healthy products or foods that tasted good: “General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good” (Moss 476). Companies of course need to keep their businesses running and in order to do that, they must manufacture
Chipotle (Food Industry) In Chipotle some of the potential hazards include cleanliness and hazardous communications OSHA (Occupational Safety and Health Administration) doesn’t have many rules towards food industries but some of the rules are that there most communication of high allergen foods such a peanut butter in the work place. There also no confirmed regulations of wearing latex gloves within the work place due to it be potentially dangerous to workers due to irritation and inflammation. The employers understand that not everybody can use latex gloves and provide latex free gloves to workers. They also make sure to not use high allergen foods such as peanuts and substitute them with other products. Employees should always make sure they change their gloves and keep good personal hygiene. Employees should also make sure with each food they prepare such as foods with tomatoes that they change gloves and avoid cross contamination.
This means that all meat they serve must meet three standards- “animals have received no hormones, no antibiotics, and were humanely raised” (Menu). Although this does give Chipotle an edge in the game, the restaurant is not entirely keeping their promise. First off, when the company can’t find meat to fulfill their requirements, they end up obtaining meat from people who treat their animals with hormones, even though they promise that all their meat is “responsibly raised” (Douglass). In one year, 15 percent of all beef Chipotle served to their customers didn’t fulfill the requirement the company set for themselves (Douglass). This means that the company is lying to their customers to draw them in, something that Qdoba doesn’t have a history of. Another disappointing fact about Chipotle’s meat is that an abundance of the grass fed beef they do serve is actually imported from Australia, despite the fact that American companies are more than happy to supply the company with beef that meets their standards (Douglass). Obviously Chipotle is only worried about getting the best price on grass fed beef, and not at all phased by the idea that they aren’t supporting American companies willing to help them. While Chipotle is making a valiant effort to supply “responsibly raised meat”, they obviously need to fix where they are sourcing
Additionally, support for local and organic farming has shown a decrease in fast food sales. Recently fast food giant, Mcdonalds, has had to close nearly 700 restaurants due to lack of sales (Wahba). The general public is speaking out more and is stating they want fewer additives and more “real” food to be convenient. According to the WORLD HEALTH ORGANIZATION “GMO’s or “Genetically Modifies Organisms” are organisms in which the genetic material has been altered in a way that does not naturally occur”. The actual effects of GMO’s in food have had extensive research done to confirm suspicions that they are hazardous to the human body and are not suitable for consumption. Chipotle was the first fast food chain to disclose any artificial ingredients
For a while now, the food that we consume has been generated through a far more complicated process than we had ever thought. Genetically Modified Organisms is the process by which food is being altered and grown in ways that do not occur naturally. Farming practices have been altered from organic to majorly GMO, in order to accommodate this highly profitable industry as well as the high demand by the citizens. GMOs allow food to grow faster, act as a bug repellant, and also cause the product to grow bigger in size in a short time span. We have for the most part stopped relying on local farmers and organic product to know depending on what is most convenient to us. With grocery stores being so readily available with anything you could possibly think of, or ask for, it would be hard to pass this convenience up.
Approximately ten thousand processed food products are introduced every year in the United States. The Food and Drug Administration does not require flavor companies to disclose the ingredients other additives so long as all the chemicals are considered by the agency to be GRAS (Generally Regarded As Safe)” (Schlosser 122-125). With the use of flavor add-ins the fast food industry is been able to make their food cheaper to re-create the same taste we are used to. The author use of logos in the novel only allows for the facts to be stated and
In order to establish eating the healthiest foods possible, any individual can shop for organic foods that have “organic” labels on them. Organically grown foods have an immense amount of pure nutrients and healthier ingredients than GMO food. This high-quality alternative accomodates a healthy and safe lifestyle. The ultimate gain of health is indulged by considering a wise decision such as consuming organic foods and products. Diverse organic produce generates health benefits that outweigh the price premiums associated with it. Due to countless usage of unadapted chemicals, crops are evidently damaged and captivated with extremely toxic pesticides and insecticides. Recently, GMO foods have severely
In recent years, Americans have been blaming antibiotics used in animals to be processed for food for many of the growing number of health problems in developed countries. Fast food restaurants are making movements to remove antibiotic treated meats from their menus. This movement is causing quite the stir in consumers and livestock producers alike. Do the antibiotics used in beef really contribute to antibiotic resistant diseases? Should antibiotics be outlawed in the use of farm animals? The eradication of antibiotic use in America’s beef industry is not feasible due to its usage in the treatment and control of deadly or discomforting diseases.
By weight, eighty percent of antibiotics are used in agriculture to “fatten animals” and “protect them from the conditions in which they are raised” (McKenna). Animals are given micro-doses of antibiotics, that is, a small amount of antibiotics to prevent diseases from occurring. This micro-dosage amount allows for mutation that Fleming described. The routine use of antibiotics in agriculture has led to “[sixty-five] percent of chicken breasts” and “[forty-four] percent of ground beef” to house bacteria “resistant to tetracycline”. Additionally, “[eleven] percent of pork chops carried bacteria resistant to five classes of drugs” (McKenna). These bacteria then spread from animals to the humans who eat them, causing humans to get infections which cannot be treated. The issue isn’t as simple as ceasing to give antibiotics to animals. Most animals raised for consumption live in an environment ripe for infections and diseases to spread. Instead of giving the animals more room to live, the majority of farmers opt to give the animals antibiotics. For cattle, This prevents diseases and death to the immature weaned calves and cattle which saves the rancher both time and money—passing on the savings to the consumers. In a free market society higher prices tend to not go well. However, if antibiotics became useless farmers would have to “[enlarge] barns, [cut] down on crowding, and [delay] weaning”, which ultimately would increase the costs of raising livestock
This consumer lives in a large city, has no agriculture background, and believes all that they see on different types of media. As this consumer, I would agree with the Chipotle. Chipotle makes an impressive case against antibiotic use in livestock. I would begin to believe that what they say is true. However, when I again don my muck boots, I know that antibiotics are not used to increase production or combat effects of overcrowding. Antibiotics are used only to help an animal just like humans get over a sickness when necessary. Chipotle also claims they serve pork from pigs allowed to freely root and roam outdoors or in deeply bedded barns (Chipotle np). Activists claim they want animals to be raised this way, however, this strategy does not eliminate sickness. Contrary to Chipotle’s statements, statistically, no data is present to assist their claims. Removing antibiotics from farms and ranches is simply dangerous to our ability to continue raising healthy
Chipotle’s commitment toward their philosophy “Food With Integrity” makes the company an excellent example of how a sustainable firm can operate. Since Chipotle founded in 1993, the company focuses on being a supportive business for both the community and the environment. That helps Chipotle to build a good reputation among consumers as a brand that adopts and support CSR programs. In addition, Chipotle plays an active role in the community by supporting local organizations and events. In 2011, Chipotle established Chipotle Cultivate Foundation, which is a non-profit organization that helps Chipotle to continue and strengthen its philanthropic efforts. Over the last years, Chipotle has contributed more than $2
In health crisis matters, it is imperative that organizations who are at fault communicate with compassion when addressing the public and the media. Companies who apply this practice successfully are able to improve their credibility, provided their chosen spokesperson presents themselves as compassionate and empathetic when addressing the issue. By appearing genuine concern for the wellbeing of their consumers, and outlining necessary steps being enacted, a company can rebuild its public perception as consumers see their concerns being taken seriously and are thus are more likely to respond positively. Communicating with compassion and empathy is a tactic that Chipotle employed quite successful during the backlash of their second E. coli outbreak. Chipotle’s co-CEO and founder Steve Ells applied this practice during his appearance on NBC’s the Today Show on December 10, 2015 where he addressed the food poisoning allegations plaguing the business. When
The health of consumers will not be endangered if we treat the animals humanely. Antibiotic resistance caused by factory
Despite all the troubles and safety concerns that the company went through, chipotle is striving to improve its image and standard. According to its founder, they have been implementing an enhancing their food safety plan which will establish the company as an industry number one in food safety. Also, the company have put in place state of the art food safety standards with their suppliers. Doing so will ensure that the food delivered to our restaurants by our suppliers is safer than ever before. In store, they are also going to be improvement in the way the food is process. This will include washing and cutting all produce items, shredding cheese in central kitchens, blanching of some items, and new protocols for marinating chicken and steak
Throughout the years, there has been an incredible amount of speculation as to what ingredients are being put into the food we consume. The same food manufactured by major food corporations that can only be approved by the FDA. There are many techniques that these food corporations can use in order to gain consumer loyalty, but the main focus is the way their advertising works. Along with these advertisements, comes a target market as well. The food industry is constantly in speculation because there are always new foods that corporations want approved to sell. Some of these businesses are part of the fast food industry and others are international food companies that sell their products around the world. As adults and parents, we need to