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Chipotle Environmental Issues

Decent Essays

Food quality has emerged over the past decade as a top concern for consumers leaving many large food brands struggling to adapt. Growing concern over the rate of obesity, genetically modified organisms (GMO), and overuse of antibiotic are the most significant drivers leading consumers to purchase healthier food. New companies are successfully targeting this demographic using terms such as “Non GMO”, “Gluten – Free”, and “Organic.” Meanwhile revenue continues to decline for legacy food companies including, General Mills, Kellogg Co, and Kraft Foods Inc. struggle to adapt to changing consumer preferences. Large traditional food companies are seeking to counter these trends by acquiring existing health food companies, developing new products, …show more content…

For decades farmers regularly used antibiotics to maximize the amount of animals in a confined space. Over time, the confined spaces allowed resistant bacteria to grow and evolve, contributing to the current antibiotic crisis . Two million Americans annually contract bacteria that is resistant to antibiotics, and experts warn of increases. In response to the growing crisis, many big food companies recently announced plans to use antibiotic free livestock. Chipotle is on the vanguard and an early adopter of using antibiotic free livestock. While, Chipotle found early success, it also serves as a cautionary example as other companies follow their lead. In 2015, Chipotle suspended its contract with a pork supplier for failing to meet animal welfare standards leading 40% of stores without pork. Chipotle’s strict policy on antibiotic use exacerbated this crisis, as many pig farmers are reluctant to adhere to their standards. Under Chipotle’s policy, if an animal is sick, given antibiotics, and recovers, Chipotle will not purchase that animal. Suppliers are then forced to sell the animal to a third party for less . Chipotle realized the need to rework their policy and now uses a supplier that allows for antibiotic use when an animal is ill. Reducing antibiotic use in livestock is vital both to a business strategy, and also to public

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