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Compare And Contrast Traditional And Behavioral Finance

Satisfactory Essays

1. Compare and contrast traditional and behavioral finance.

• The value of traditional finance features the function of maximizing and identifying the optimal portfolio of an investor. For example, in the market basket, the investor decides how much risk he/she is willing to take. Simon’s concept/approach of satisficing differ from the traditional finance in which most investors could maximize the expected utility. Most Satisficers make choices that would satisfy their immediate needs, they (investors) consider all available alternatives and choose the right one that maximizes utility. While behavioral finance has the value/function posited by prospect theory. It pays attention to risk mostly focused on not calculating with any degree of certainty or when a large variance surrounds this type of risk also known as Knightian uncertainty. Additionally, if risk could not be calculable, decision-makers would found a solution such as gut feeling (animal spirits) this is the shortcut and consider the opinion of others. Gather past experiences to make a decision.

2. Describe the role of motivation in financial literacy.

• Financial literacy is important to motivate individuals to know their own financial security, particularly when confronted with more complex financial instruments. For example, most individuals can’t perform simple economic calculations due to lack of knowledge of simple financial concepts, for instance understanding the value of compounding interest,

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