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Dell vs. Hp Performance & Finanical Analysis

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Financial Analysis
Common-Size Analysis
Common-Size Income Statement Analysis
The common-size income statement for Dell shows a relatively flat history for cost of goods sold compared to sales from 82.27% in 2006 to 82.49% in 2010. Dell’s five year average for cost of goods sold to sales was 82.23%, which is bit higher than HP cost of goods sold to sales five year average of 75.96%. This in turn gives HP higher gross revenue than Dell most likely through means of obtaining raw materials and goods at lower costs, giving HP greater ability for an increased profit margin. This increased profit margin can allow for HP to offer more discounts then Dell may be able to afford, or increase spending in areas of investment for the company. …show more content…

HP common size balance sheet represents a different story. Their a current assets to total assets five year average was 49.45% and short term liabilities to total liabilities and shareholders’ equity five year average was 42.37% across years 2006 to 2010. Both accounts
FINANCIAL ANALYSIS OF DELL AND HP 7 decreased slightly over the years, and by 2010, HP had a gap of current assets to current liabilities of only 4%. Potential investors will focus on this close margin because HP may start to become too heavily leveraged, which could hinder their ability to expand. It could also pose the problem of decreasing the percentage amount that HP reinvests back into the company, due to using assets to pay off short term liabilities.
Within Dell’s current assets, short term investments to total assets decreased from 8.67% in 2006 to 1.11% in 2010. Many of these short term investments had matured and were sold. The additional cash on hand helped decrease accounts payable, which decreased from 42.44% in
2006 to 33.80% in 2010. Reducing its liabilities strengthens Dell financial health, yet further liquidity and asset utilization ratio test should be conducted to determine if their more solid financial standing is long term or simple a one year over year change. Dell’s inventory to total assets remained mainly the same over the five year span with 2.53% in 2006

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