preview

Dry Needling

Satisfactory Essays

Purpose and Background: The purpose of this strategic plan, is to provide a marketing strategy for the implementation of a dry needling (DN) program at ProActive clinic in Pearland, Texas and ultimately expand it to their other two clinics in Pasadena and Clearlake, Texas. The purpose of the DN program, is to provide DN services to the community of individuals that will benefit from this treatment technique, while decreasing their pain and improving their quality of life. DN is a growing area of physical therapy with research to support its efficacy. Currently the APTA considers DN to be a manual technique when performing in the clinic. However, when it comes to billing the technique as a modality, they do not suggest billing it under manual therapy. The APTA stance is to consult with insurance companies to determine if DN will be covered, and under what code it should then be billed. The stance identifies that due to the complexity of how to bill DN, many PTs may opt to provide DN as a cash-based program.1 There are many types of …show more content…

These resources will increase patient awareness of DN and the enhance the clinic's’ ability to perform the technique. In addition, marketing will increase referrals from physicians for patients who will benefit from DN as it provides them with peer-reviewed evidence, and awareness of the clinical expertise at ProActive physical therapy to provide such services. As the program grows and gains awareness, phasing-in two additional therapists to become certified in providing DN is predicted to occur, to allow one therapist at each of the three clinics to be providing DN

Get Access