Effects Of Mass Media In Africa

There are many misconceptions that have been universally accepted mentioned in Curtis Keim’s book Mistaking Africa, many of which are based on biased and incorrect accounts and are extremely offensive. Three important myths are that Africa is a land of cannibals, it is backward and very uncivilized, and that it is one country where everyone and the climate are the same all over. These will be explained, refuted, and the detriment to the people of Africa will be discussed.

Like many other continents in the world Africa has a lot of differences in itself for example there are differences in geography ,language, politics, religion and other things in life due to Africa’s lack of political government over an extended period of time.

Europeans filled in the blanks of African history by using exoticism to come up with origin theories that made sense to them. Because the African population has a different physical appearance than Europeans, they were viewed as the “other” race, and therefore were inferior in the minds of Europeans. Africa, however, was a society that was equally as complex as any European nation, unique with their own kingdoms and customs. Because of this, it was incorrect for Europeans to label Africans as “savage” individuals. Africa’s culture is rich and deserves to be interpreted in the way that they see fit, rather than having European stereotypes of the past define their culture of

Between America and other European nations, stereotypes and misrepresentations have ultimately plagued the continent of Africa. To every side there is often another story, yet unfortunately for the many countries of Africa, they are ultimately victimized and suffer through further oppression. According to Curtis Keim’s book Mistaking Africa, Keim suggests that Africa is essentially under the public microscope, it tends to be scrutinized, and compared to European nations and America. Keim elaborates on human natures need to group people, places, and things, which creates the theory of superiority or dominance over races, cultures, and even religions.

The majority of Africans religion is Christianity or Islam. African people often combine the practice of their traditional belief with the practice of Abrahamic religions. Abrahamic religions are widespread throughout Africa. Many African’s whose religion is Islam or Christianity are involved in traditional religions. In “There Is No Exile” by Assia Djebar explains about a family whose religion is Islam and what are their traditions in beliefs and sayings.

Africa was once a thriving and wonderful continent filled with luxurious and wealthy kingdoms, but that had all changed when a new and appalling type of slavery was introduced. Around the 18th century, Africa became an ideal place for Europeans to trade and buy slaves from. The slave trade in Africa seemed to be manageable and somewhat peaceful before the Europeans brought in a new type of slavery. When the Europeans bought slaves from Africans, they kept them as slaves for life which were very different from how long slaves were kept in Africa. Europeans kept slaves in extremely poor conditions and treated them as if they were less than human. These actions caused a great spike in the slave trade all over the world and many

In today’s society mass media has major influences on the beliefs/perceptions one may have on certain ethnicities or controversial topics. Media outlets have the power to shape certain situations and place people in an image that may not always be accurate. As stated in an article by Narissra M. Punyanunt-Carter, Communication research and theory suggest that the mass media is an important source of information about African Americans and media portrayals contribute to public perceptions of African Americans(2008). Further, it was mentioned that media outlets such as television may cause viewers to conceive, alter, or even reinforce their beliefs and opinions about African Americans ( Punyanunt- Carter, 2008). For Instance, in the Netflix documentary called “13th” Media outlets consistently used the word “Super predators” when describing the numerous African American men who were being arrested in the 80’s during the war on drugs era. The constant use of the word super predator can persuade viewers to believe that ALL African American men are super predators when that is not the case! Just because there are a few African Americans who are seen on Media outlets committing heinous crimes does not mean that all African Americans are criminals. As stated in a scholarly article by Tony Weaver, Media outlets create a narrative that portrays African Americans as lazy, violent individuals, who are prone to crime. The Misrepresentation of African Americans in media has

The history of Africa is very complex. Europeans invaded Africa and stripped them of their culture and denied future generations their history. Despite the focus on the time of enslavement in modern history, African history expands far beyond that. African history has been consistently whitewashed and many historians have attempted to put our history in a box. In order to understand and study the African experience, one must realize that the history of Africa extends far beyond the times of enslavement and colonialism.

Africa nowadays is viewed as a pretty poor continent, but if it were not for a single event, it wouldn’t be in the shape it is today. This event is best known as the scramble for Africa. The European powers had begun taking land after King Léopold the second claimed that initial piece of land. European powers gathered in 1884 to discuss which part of Africa were theirs to avoid fighting, however this was done between European countries, and the thought of even inviting a spokesperson from Africa was beyond them. The people of Africa were enslaved and forced to work the land for natural resources such as rubber and diamond. After the European powers claimed all that they could, two independent countries remained. These two countries were Liberia and Ethiopia. The “Eurocentric” perspective that the European powers had at the time allowed for them to commit these horrible acts and see nothing wrong with what they had

According to Keim, some misconceptions are that they are culturally and evolutionally behind us. Also, that people living in Africa are living in the dark ages. This was even believed by African-Americans during this Dark Continent Era. They believed “in African backwardness… Because the general cultural climate in America promoted evolutionism… most were Christians and believed that most Africans, as non-Christians needed salvation. ” This is pretty alarming to me that everyone regardless of race for the most part bought into this way of thinking about an entire Continent, even if they disagreed on religions. There is this stereotype that Africa is in trouble or helpless and needs our help. People constantly come to Africa to help people that

There are many myths and stereotypes of how the media portrays Africa to be. The media has stereotyped Africa to be poor, hazardous, hot, underdeveloped nation, violent and spiritual country (p, 37). In the chapter “How We Learn”, Curtis Keim focuses on the specific sources that stereotypes Africa to be over populated country with exotic animals. Also stereotypes the people to be illiterate and not well educated people. People take negativity from different sources of media and base their opinion upon the information given and that is how people learn about Africa.

Africa is a continent plagued by misinformed and false stereotypes, rarely being seen or portrayed as what it really is. Countless amounts of myths and ideas are formulated based off of single stories or one-sided stories from the region, often without a second thought. These stereotypes give Africa an overall negative image to the rest of the world and suppress the reality that is hidden behind the slew of stereotypes. The belief that all of Africa is poor and undeveloped is an uninformed statement that harms the reality and worsens the image of the continent by perpetuating an incomplete idea into the world.

On October,19,2017 I watched a Ted Talk Called “ Dangers of a single story” by Chimamanda Ngozi Adichie. She spoke about her life in Nigeria before she studied abroad in The United States of America and the dangers of knowing 1 side of the story this is also known as ‘Bias’. After watching Chimamanda Ngozi Adichie’s Ted talk, I believe not everyone in Africa lives in poverty, stereotypes in Children 's books cause unrealistic ideas of reality and the media fabricates news to generate views and labels specific groups of people.

The myth and stereotypes about Africa are not anything new and they are very present in our daily lives and the way Africa is portrayed. For example the reason why many people today think that Africa is bleak land of poverty and diseases is because early writers, historians, and geographers talked about Africa in that way. Because these stereotypes are so readily available, they infiltrate people’s daily thinking. Furthermore this makes people less likely to actually seek to really learn about Africa because they feel that their [inaccurate] suffice for their worldview of Africa. This is in turn leads people completely ignoring anything that contract their already established ideas.

     Africa has more than 800 languages native to its continent. African cultures are so diverse that they are different from any other culture of the world. African cultures contain many different languages. African languages range from common French to languages unheard of to most people such as Swahili. African arts are much different than American arts. Their art involves much more creative pottery, masks, and paintings. Africa has a very interesting culture. Reasons being the people are very creative and like to express their individuality. The most diverse cultures in the world belong to Africa.