Egoism Theory : Ethical Theory

Since its initial launch in 1994, Amazon.com has now become the biggest e-commerce store in the world. Despite the slow start during its early years, Amazon has skyrocketed its growth around 2014 with its $90 billion revenue and 154,100 employees (“The Amazon Effect”). The increasing popularity of the company is backed up by its convenience and cheap factors that are present in e-commerce stores especially Amazon. The rapid and sudden grow of Amazon pushes the company to expand its factories and internal system. Jeff Bezos, the CEO of Amazon, has been known for his powerful and authoritarian style of leadership. However, as of now, Amazon has raised several controversies regarding its actions from tax avoidances, predatory pricing, and the mistreatment of workers. These controversies grabbed a lot of attention especially for tech enthusiasts and engineers. Even though these controversies are generally labeled as misconducts and bad practices, it turns out these practices are not necessarily unethical when seen from the three ethical perspectives: Kantian theory, Utilitarianism, and Ethical Egoism perspective. These three common perspectives in the study of ethics can be used to evaluate the ethicality of the internal practices and effects of Amazon.

The Ego Centric Problem states that the knowledge we have gained over the period of our lives in entrenched so deep that it prevents us from learning new things. Descartes states that “if we can only be certain of the contents of our consciousness, then how are we ever to gain knowledge of the world that lies beyond our minds. This brings up a good point, if we already have knowledge, does that knowledge have any influence on us that would hinder us to learn new things.

There are two basic kinds of egoism, there is ethical egoism and there is psychological egoism. These two different forms of egoism are different because ethical egoism is the normative ethical position that what is moral is to be done in self-interest. This is different from psychological egoism which states specifically that people will only act in their own self-interest. Ethical egoism is broken up into two forms. There is act egoism and Rule egoism. Act egoism says

Both psychological egoism and the classical theory can be defended by the utilitarian argument. Utilitarianism maintains that any action or system is good if it results in the greatest good for the greatest number of people. A utilitarian would commence by looking at the total utility or the happiness generated by the compensation paid to executives. Now if paying executive compensation by way of stock options leads to misguiding skyrocketing of profits figures and causes financial loss to several shareholders of the company, the utilitarian will propose that the executives should not be compensated by way of stock options. Moral worth lies in contribution to the overall utility.

Egoism might be interpreted by many disciplines. According to ethical egosim, the morally right action is the one that best promotes the individual’s own interests. One of the most important contributor of egoism is Adam Smith. Egoism focuses on individual desires and interests. When we evaluate the overbooking case from the view of egoism, it can be said that airlines companies act ethically because they try to maximize their own interests by trying to increase their profits. However, as I pointed out in the United Airlines case, it might not always result with an extra profit but with huge losses. Nevertheless, because the companies’ intent is to maximize their profits which is good for their own interests, we can conclude that overbooking is ethical from the view of egoism even though the consequences are not always positive. It is needless to say that for customers in overall, overbooking is unethical because it is mostly against their own

     The descriptive claim made by Psychological Egoists is that humans, by nature, are motivated only by self-interest. Any act, no matter how altruistic it may seem on the outside is actually only a disguise for a selfish desire such as recognition, avoiding guilt, reward or sense of personal ‘goodness’ or morality. For example, Mother Teresa is just using the poor for her own long-term spiritual gain. Being a universal claim, it could falter with a single counterexample. And being that I believe this claim to be bunk I will tell you why!

“People act for many reasons; but for whom, or what, do or should they act—for themselves, for God, or for the good of the planet?” (Moseley) An egoist would argue that one acts for one’s own self. More specifically, an ethical egoist is one who thrives to improve ones own self being, with much respect to morality. Ethical Egoism is the theory that one should pursue his or her own interest above all the rest. It is the idea that all persons should act from their own self interest in relation to morality.

Ethical Egoism is a normative claim; it believes that individuals should always in their best interest. Another view of ethical egoism is that a person should act according to his own self-interest even if it goes against the values and beliefs of others.

The following paper will investigate whether it is moral or immoral to apply strong affirmative action programs at Lethbridge College in attempts to increase the representation of male registered nurses. Further investigation into the topic will be done through the application of ethical egoism and the ethics of care.

Psychological egoism is the view that everyone always acts selfishly. It describes human nature as being wholly self-centered and self-motivated. Psychological egoism is different from ethical egoism in their “direction of fit” to the world. Psychological ego-ism is a factual theory. It aims to fit the world. In the world is not how psychological ego-ism says it is because someone acts unselfishly, then something is wrong with psycho-logical egoism. In my opinion this argument is completely wrong and unsound.

On the other hand, ethical egoism is a theory that prescribes moral obligation, where all people should be motivated out of self interest (Rachels, 2003, p. 70). This means that every person ought to act in a way that is best for him/herself. Ethical egoism claims that it is moral for all of an individual’s actions to be based on self-interest, without concerning him/herself with the interests of others. In fact, this thought may be continued by stating that altruism is, therefore, personally hindering and even demeaning (Brink, 1997, p. 122). Hence, ethical egoism must consequently mean that actions taken in an individual’s self-interest are moral actions, and actions taken that are not self-beneficial to an individual are immoral and should, as a result, be avoided.

Two examples or branches of consequentialism are egoism and utilitarianism. The definition of utilitarianism is simply, doing the most good for the most people. The definition of egoism is the habit of valuing everything only in reference to one's personal interest; selfishness. Egoism is simply about you and you’re self-interest compared to utilitarianism is looking at others interests. There are pros and cons to each branch; however I personally think egoism is the better model. Both represent or contain an aspect of ethics but, egoism I believe is reflected or more related to the average person in everyday life.

Ethical egoism claims that all our actions can be reduced to self-interest. This is a controversial moral theory which sometimes can be detrimental. Without a well-defined framework of the nature of self-interest, ethical egoism enlarges the animalistic nature of humanity in which can result in unfavorable consequences. Ethical egoism also fails to provide a solution when a conflict of interest arises. By only acting out of one’s self

The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and activities that she spent her life doing. As Hinman (2007) points out, she was likely to reduce in activity if she experienced any dissatisfaction in her endeavors.

Descriptive egoism holds that for each individual, there is only one ultimate aim survival and the betterment of the sole individual based on their own hierarchical principles.