Ethics Of The Health Care Industry

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Ethics in Healthcare Marketing

Ethics in the health care industry are one of the most important cornerstones of patient care. Making ethical decisions, being vigilant in the lack of ethical decision making, and being proactive in the reporting and advancement of ethical practices are important factors for marketing professionals such as physicians and other health care professionals to be wary of. Conduct by pharmaceutical representatives and ethical practices in the marketing of pharmaceutical drugs have been revamped over several decades by the Food and Drug Administration (FDA), International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), PHRMA, and several other sources. This was done to assure the safety, regulation, and dispense of such drugs are not being compromised.

Health care marketing should follow ethical practices when interacting with healthcare professionals and advertising or selling products. According to J. Stichler, 2013, in the article Ethical Considerations in Healthcare Design and Construction, there are four principles of ethical decision making as well as four common ethical rules that should be considered when situations arise that may be unethical and require decision making. The four principles of ethical decision making are autonomy, beneficence, non-maleficence, and justice. The four ethical rules are fidelity, veracity, confidentiality, and privacy. Any stray from these principles and rules can be
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