Ethics in Healthcare Marketing
Ethics in the health care industry are one of the most important cornerstones of patient care. Making ethical decisions, being vigilant in the lack of ethical decision making, and being proactive in the reporting and advancement of ethical practices are important factors for marketing professionals such as physicians and other health care professionals to be wary of. Conduct by pharmaceutical representatives and ethical practices in the marketing of pharmaceutical drugs have been revamped over several decades by the Food and Drug Administration (FDA), International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), PHRMA, and several other sources. This was done to assure the safety, regulation, and dispense of such drugs are not being compromised.
Health care marketing should follow ethical practices when interacting with healthcare professionals and advertising or selling products. According to J. Stichler, 2013, in the article Ethical Considerations in Healthcare Design and Construction, there are four principles of ethical decision making as well as four common ethical rules that should be considered when situations arise that may be unethical and require decision making. The four principles of ethical decision making are autonomy, beneficence, non-maleficence, and justice. The four ethical rules are fidelity, veracity, confidentiality, and privacy. Any stray from these principles and rules can be
Health care ethics is not only limited to factors that directly give rise to ethical issues such as not respecting a patient’s autonomy, and the beliefs and values of persons directly affected by decisions on the treatment of a patient. Ethical dilemmas are also posed by factors considered as indirect yet, very influential on health care ethics and can bring about a major ethical challenge. These indirect factors are considered to be external factors that influence health care ethics. These external factors can emanate from a sector such as the economy within which, is a great influence from market forces such as
A philosophy of an organization helps differentiate themselves from their competitors and set a foundation for future success. It also helps shape an organization by presenting the goals they want to accomplish with specific activities. To improve this, many organizations understand the important of sharing values and goals and realize employee recognition. This helps staff from moving forward toward success of the organizations. Chapter 4 introduces “Codes of Ethics in Health Services.” Code of ethics is a guideline for healthcare professionals to accomplish and serve as a member of a society. Similar to other professions, managers have their own code of ethics in maintaining their duties and responsibilities. They also use the codes for ethical decision-making in dealing with ethical issues. Chapter 5 deals with “Organizational Responses to Ethical Issues.” It provides assistance for managers and organizations in their decision making. It is manager’s duty to figure out the problem and resolve it (Darr, 2011,
The training will includes healthcare codes of ethics for managed care and five ways to improve ethics in the managed care organization.
Ethics are a set of moral principles that serve as a guiding philosophy for behavior. Consequently it is not a surprise that ethical dilemmas occur daily in the health care setting. Any nurse who refuses to provide care for a patient faces an ethical dilemma (Kuhn, 2012, pp. 412-418). The reasons given for refusal range anywhere from a conflict of personal values to fear of personal risk of injury. Nurses do have the right, at times, to refuse patient care assignments. The decision to accept or reject an assignment must be based upon a judgment by the nurse of the nurse 's ability to provide competent patient care. This paper aims to show both sides of the argument when it comes to nurses refusing a patient assignment. One side believes that nurses has the right to refuse patient assignment, as they must be true to themselves if they want to perform their best on the job. On the other hand, the other side believes that it is the nurse’s responsibility to care for all patients and, therefore nurses cannot simply refuse a patient.
I talked with a couple of mental health professionals within the local area in which I live, I asked each of them form their perspective weather or not they work with insurance companies, what are the advantages of insurance panels, what are the struggles. One of the mental health care professional stated that some of the disadvantage being involved with insurance panels is the enormous amount of paper work that involved that must be prepared. This was one of her most frustration in work with insurance planes other than waiting to paid especially when it come third party payer. Also, the amount of wages which is non-negotiable, because the insurance company set their own pay rates which is considerably less that
Identify and explain two ethical issues/dilemmas in healthcare as identified and discussed in the scholarly literature (ProQuest, EBSCO,
The growth of managed care in the United States has been paralleled by a rising tide of anti–managed care sentiment. The “managed care problem” is understood generally as the need to protect individuals against large companies that care more about their bottom line than about people. The premise of the BEST (Best Ethical Strategies for Managed Care) project is that the “managed care problem” is best understood as an ethical problem—a conflict of values that arises as the country changes from a patient-centered to a population-centered approach to health care. The BEST project team worked with nine managed care organizations to identify their most intractable problems. The team redefined these problems in terms of ethical dilemmas, and then
The four main principles that healthcare professionals must consider when making ethical decisions are justice, autonomy, beneficence, and nonmaleficence as well as professional and organizational ethical standards and codes (Ache.org, 2016). This
As a health care provider, I believe physicians do have the right to refuse certain procedures do to morals or religious beliefs. I have seen as a physician had stated to me "fire" a patient. The reasons he gave were that the patient never showed up for her prenatal visits. A letter was sent to the patient many times about coming to prenatal visits, but she never showed up. When the patient didn't respond, she was let go from that physicians practice. The physician felt morally that he couldn't provide the optimum care for the patient, and it was in the patients best interest to get her care elsewhere. Another physician suggested the patient go to another hospital for care because she wanted only women caring for her, for religious reasons, and only male physicians were working that day. The patient and her husband talked about it and decided to stay, and they ended up loving the care they received from the male physicians. I have also seen many doctors refer early second trimester abortions to a physician that could accommodate the patient. Most
Healthcare management usually involves a wide range of activities. It in loves planning, administration, regulations and legislation all aimed at enhancing the quality of the system for the benefit of the patient and the medics. Planning is important as it provides efficient health care to all who are seeking medical intervention. However, planning should not be used as an intimidating tool denying the individual his or healthcare unless such intervention is necessary to the public health interest (Brody 2010). This has been none of the ethical issues surrounding the healthcare system. There has been a debate on what entails patient autonomy and the extent to which the healthcare team should participate in decision
Nurses are constantly challenged by changes which occur in their practice environment and are under the influence of internal or external factors. Due to the increased complexity of the health system, nowadays nurses are faced with ethical and legal decisions and often come across dilemmas regarding patient care. From this perspective a good question to be raised would be whether or not nurses have the necessary background, knowledge and skills to make appropriate legal and ethical decisions. Even though most nursing programs cover the ethical and moral issues in health care, it is questionable if new nurses have the depth of knowledge and understanding of these issues and apply them in their practice
The Pharmaceutical industry has been in the spotlight for decades due to the fact that they have a reputation for being unethical in its marketing strategies. In The Washington Post Shannon Brownlee (2008) states, “We try never to forget that medicine is for the people. It is not for the profits. The profits follow.” This honorable statement is completely lost in today’s world of pharmaceutical marketing tactics. These tactics are often deceptive and biased. Big Pharma consistently forgets their moral purpose and focuses primarily on the almighty dollar. Big Pharma is working on restoring their reputation by reforming their ethical code of conduct.
There is three possible solutions for this dilemma that are all viable. All are ethical and are ways to solve the dilemma, but they all result in different outcomes that would completely change the case. This creates a dilemma for the doctor "When a patient, or surrogate(s) acting on behalf of a patient, refuses recommended treatment, a dilemma can be created for health care professionals" (Policy, n.d.). Each case regarding patient refusal should be treated according to the case "Each instance of treatment refusal should be considered individually to determine the response of health care professionals" (Policy, n.d.) The first solution would go against the patients wishes to inject him with the serum but would agree with the principles of
This scenario involves multiple ethical issue that is very difficult to be addressed by the health care providers. Since our ultimate goal is to provide optimal care to the patient. Moreover, we care about the entire family dynamic and wellbeing at the same time. I believe it is critical for health care provider to provide a balance between the mother wishes and prioritize the patient best interest by preventing unnecessary harmful procedures. I believe the compromise solution that was reach by the health care provider and the family to have an early Christmas was a great mutual goal. It will facilitate the family coping process and at the same time preserve the patient dignity and comfort.
Everyday, healthcare professionals are faced with ethical dilemmas in their workplace. These ethical dilemmas need to be addressed in order to provide the best care for the patient. Healthcare professionals have to weigh their own personal beliefs, professional beliefs, ethical understandings, and several other factors to decide what the best care for their patient might be. This is illustrated in Mrs. Smith’s case. Mrs. Smith is an 85 year old who has suffered from a large stroke that extends to both of her brains hemispheres which has left her unconscious. She only has some brain stem reflexes and requires a ventilator for support. She is unable to communicate how she wishes to proceed with her healthcare. Mrs. Smith’s children, Sara and Frank have different views regarding their mother’s plan of care. The decision that needs to be made is whether to prolong Mrs. Smith’s life, as Sara would like to do, or stop all treatments and care, as Frank feels his mother would want. In the healthcare field, there are situations similar to this case that happen daily where moral and ethical judgment is necessary to guide the decision that would be best for the patient. The purpose of this paper is to explore and discuss, compare and contrast the personal and professional values, ethical principles, and legal issues regarding Mrs. Smith’s quality of life and further plan of care.