Ethos Pathos Logos

Writers use pathos, ethos, and logos in their writing to appeal to their audience. Pathos is an appeal to emotions, ethos is an appeal to trust, and logos is an appeal to reasoning or logic. Frederick Douglass's, " What to the Slave is the Fourth of July?" is about his views and the views of many slaves towards the Fourth of July. He uses ethos, pathos, and logos effectively to convey his central message.

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

In Neil Postman’s novel, Amusing Ourselves to Death, he argues that rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, or emotional appeal, involves engaging “an audience's sense of identity, their self-interest, their emotions” (Henning). If done correctly, the power of emotions can allow the reader to be swayed to agree with the author. Logos, or logical appeal,

Athletes in America are known to be some of the highest paid athletes in the world. Multi-million dollar contracts and extreme amounts of money. They play extreme amounts of games and get paid what the general public would think to be a lot. In reality, they don’t get paid enough. In The Cauldron article, Leland Faust try’s to persuade the audience about athletes paychecks. He effectively uses ethos, pathos, and logos in order to persuade the audience into believing athletes should be paid more.

Ethos, pathos, and logos are all devices that Barbara Ehrenreich effectively uses throughout her novel Nickel and Dimed to prove that America needs to address the commonly overlooked issue of poverty within every community. It is important that she uses all three devices because they help support her argument by increasing her credibility, connecting to the readers’ emotions, and appealing to their sense of logic. The combination of these devices puts a sense of urgency on the problem Ehrenreich is addressing and therefore creates an effective argument.

The different modes I use to try and persuade someone vary greatly depending on many factors. Some of these factors include my audience, the medium I am attempting to use, as well as my desired message and outcome. While writing, putting an emphasis on Logos and Pathos works the best for me, as these two in coordination will typically build Ethos. I like to use various facts that are inherently emotional in my persuasive works. I do this mostly because facts can be verified and accepted as true thus, the emotions in which I conjure and project with these facts are verified as just.

Throughout my speech, I establish pathos throughout my speech. I begin by trying to convey humor. I relay a humorous moment between my mother and me. The line is also meant to highlight my relationship with my mother, which will persuade the audience to think about their relationships to maternal figures in their lives. Next, I appeal to American patriotism, when I state clearly, “I am an American.

After revising my essay, I have learned how to effectively edit my essay through the use of organizing my thoughts and focusing on the style of my writing. This help me achieve a well concluded passage that focused on the purpose of the author and the strategies she used to effectively inform her targeted audience. Within my paragraph where I discuss the pattern of organization of the author I explained more about why I believed the organization of the author was important by saying, “The organization of her writing allows her audiences to see the cause and effects peer culture has on the Muslim community. She is successful in educating the audience, and portraying her standpoint on the policies that are not being regulated”.

It seems that the author is trying to show that arguments are not only about the speaker, but the one who are making the decision. I never realized how essential this point was, till he repeats it any way he possibly could. By letting the hearers have the control, it makes them believe their the one who matter in the decision. It makes them believe that their values are important in front of the speaker, not what the speaker himself wants. And if the author makes their crowd feels this, a guarantee that they might win the hearts of their votes.

Over the years recognition for homosexuality and the like have continued to gain support from the rest of the world. This has lead to an increase in supporting organizations that share their ideals about being yourself in the form of ads. The purpose of this ad is to inform those around the world that there are more people that are homosexual than they may think. A lot of people may not think about this, but the fact that people have to hide who they actually are inside makes one think about the state of the world today. If everyone is hiding who they are, how can we be safe in our own country?

The use of Ethos, Logos, and Pathos to appeal to the audience is very prominent in documentary. During the course of the film the directors bring in many experts to help develop and support the claim made. For example, Min Hwang, who is part of the Women’s Hope Center for Crisis Pregnancy of South Korea, deals with pregnant women who have been beaten by family members due to South Korean culture. Min Hwang explains a personal experience with a direct cause of child abandonment in South Korea. Another example of a credible source is Jang Ja Yang, the Director of Korean Family Legal Service Center, who talks about how mothers and parents who are capable of raising babies abandon them for dead because they have disabilities.

Writing to an audience of readers living in a time of discrimination and the war on terror, Americans might not see the light at the end of the tunnel anymore, but Laura Hillenbrand in the book Unbroken offers an insight to what life was like during World War II just nearly eight years ago and explains Louie Zamperini's life and how far we have come as a world today. Louie’s story is particularly appealing to an audience in the twenty-first-century because of the emphasis on what life was like back then. Through all of Louie’s fight and all the adversity he faced, Hillenbrand achieves her explanatory purpose by providing a rich story of vivid anecdotes implementing diction, imagery, and pathos throughout in order to show how far our world has come

The society, as a whole, needs both reasoning and emotions for its future development. Aristotle introduced three rhetoric components for the writing, which includes Ethos, the credibility, Pathos, emotional appeals, and Logos, the logical reasons. Even though in the U.S., the emphasis of intellect and Logos weakens to some extent from the political debate, there are still a lot of fields such as science and technology have strong emphasis on the intellect and reasoning. De-emphasizing intellect can be revealed through the 2016 U.S. presidential election. During the presidential debate, both candidates including Donald Trump and Hillary Clinton used strategies of emotional appeals instead of reasoning to get votes.

As people make inferences about what they read, people also make inferences about what they see (Cooper, Patton, 2007, p. 42). In a modern society, visual advertisements are used very often to warn, to persuade, and to inform audiences. The examples of visual advertisements are the United Nation’s posters to warn people to recognize about women’s rights, McDonald’s posters to persuade people to purchase hamburgers, and the NPOs’ posters to inform people about global warming. Many different techniques are used in every advertisement such as pathos, ethos, and logos to achieve its goals. Pathos is appeals to emotion, ethos is appeals to credibility, and logos is appeals to logic.

Aristotle believed that all writing is persuasive and the techniques used to get the point across fall into three different categories Ethos, Pathos, and Logos. Advertisements are constructed to appeal to a target audience, who can relate or are moved from the advertisements point. Reebok’s advertisement in Men’s Health magazine October 2015 edition is a prime example of Aristotle’s beliefs. Reebok designed the advertisement appealing to middle age male viewers; who dream of being a famous professional athlete, by using a professional athlete, persuasive color appeal and a cliché of logos.