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Financial Analysis Of Siriusxm 's Subscription Based Revenues Essay

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Financial Analysis SiriusXM’s subscription based revenues, yielded the company $4.2 billion in 2014, growing 10% year over year, continuing a decade long trend of revenue growth. In addition to revenue growth, impressively high margins have produced free cash flow of $1 billion. Despite impressive profitability metrics, financial struggles of the past are till casting long shadows in terms of debt and outstanding shares, yet management is doing their best to dig themselves out of trouble. The key metrics found below form the basis for industry comparisons and will discussed further hereafter. With $4.2 billion in revenue, SiriusXM is the industry leader of subscription based revenue, while iHeartMedia leads the way with $6.2 billion in advertising based revenues. When comparing gross margin, which represents the percent to total revenue that the company retains after covering its cost of goods sold, we see SiriusXM leads the way with 62%. This means they are retaining more on every dollar of revenue that any of their competitors. Taking it one step further, looking at operating profit margin, which determines how well the company can pay creditors and create free cash flow, we again see SiriusXM quite handedly leading the industry at 27%. With such a healthy operating margin, it’s no surprise free cash flow is a major strength of the company, clearing $1 billion in 2014. Free cash flow is extremely important as it allows organizations to pay down debt, develop new

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