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Free Man Bio Test Strategic Operations

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Eastern Institute of Technology Case Study MGMT.7.04 Strategic Operations Management Presented by Aswath Laxman Venugopal For Mr Ram Roy Monday 3 May 2010 Table of Contents Summary & Introduction 3 Section 2 6 If the current sales value of the FBXX product is 25 per cent of the company’s total sales of $100 million; and the average price is $1050/kg; then compute the following: 6 a. What is the annual sales volume? 6 b. What is the monthly sales volume? 6 c. What will be the monthly sales volume if FBT estimates its market to grow by 20 per cent in the next three or four years at current prices. 6 Section 3 6 Can FBT’s existing combined capacity support this 20 per cent market growth? What are the options? 6 Section 4 7 …show more content…

At this point of the case VPM is only interested in accomplishment of right quantity and quality of FBXX each month to meet current market demand. From the high breakdown figures and inadequate supply of FBXX showed interest and suggesting for ‘Bi-Line 8’ believing which could be working in a few weeks giving them better quality and further more if demand does increase, the Bi-line 8 would give them Extra capacity. As per Vice President of Technology (VPT) complete budget was devoted to modifying basic FBXX so that it could be used for more acidic food products such as fruit. Research had been ongoing related to this issue which seems to be difficult and no progress has been made till now while chief chemist remained ‘Optimistic’. VPT believes if research in modifying FBXX is success, the market opportunities will be doubled overnight and need the extra capacity. Being with FB since the beginning says FB has grown by gambling on our research findings to requests the other members to show faith. While he quotes his interest and support for ‘Bi-line 8’ as it would support the technology which uses principles in all similar technologies in future. As per Vice President of Operations (VPO), Production requirements for FBXX were currently at a steady rate of around 1900kg per month, The technicians who staffed the FBXX

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