Eastern Institute of Technology Case Study MGMT.7.04 Strategic Operations Management Presented by Aswath Laxman Venugopal For Mr Ram Roy Monday 3 May 2010 Table of Contents Summary & Introduction 3 Section 2 6 If the current sales value of the FBXX product is 25 per cent of the company’s total sales of $100 million; and the average price is $1050/kg; then compute the following: 6 a. What is the annual sales volume? 6 b. What is the monthly sales volume? 6 c. What will be the monthly sales volume if FBT estimates its market to grow by 20 per cent in the next three or four years at current prices. 6 Section 3 6 Can FBT’s existing combined capacity support this 20 per cent market growth? What are the options? 6 Section 4 7 …show more content…
At this point of the case VPM is only interested in accomplishment of right quantity and quality of FBXX each month to meet current market demand. From the high breakdown figures and inadequate supply of FBXX showed interest and suggesting for ‘Bi-Line 8’ believing which could be working in a few weeks giving them better quality and further more if demand does increase, the Bi-line 8 would give them Extra capacity. As per Vice President of Technology (VPT) complete budget was devoted to modifying basic FBXX so that it could be used for more acidic food products such as fruit. Research had been ongoing related to this issue which seems to be difficult and no progress has been made till now while chief chemist remained ‘Optimistic’. VPT believes if research in modifying FBXX is success, the market opportunities will be doubled overnight and need the extra capacity. Being with FB since the beginning says FB has grown by gambling on our research findings to requests the other members to show faith. While he quotes his interest and support for ‘Bi-line 8’ as it would support the technology which uses principles in all similar technologies in future. As per Vice President of Operations (VPO), Production requirements for FBXX were currently at a steady rate of around 1900kg per month, The technicians who staffed the FBXX
b. If the company had set a goal of increasing sales by 28% during the next five years, what should be the sales goal for 2008? 4,113,223.68
company’s finished goods inventory has shot up to a 60 days supply – twice the normal level. In addition,
two years, with the first year of production reaching 5,000 tons per day (200 production-days per year), and
(c) What will Yabba’s market share have to be next year for its profit to be the same as this year?
1. In the last five years the growth in sales for the company has been around 10% per annum, except for the 1997, the growth was 18.78%. In the case, nothing is mentioned that company has made any drastic changes in its strategy to grow faster. In such a scenario, projected a consistent growth of 20% per annum for the next 5 years is too optimistic.
In order to meet both of Northcutt’s objectives of reducing inventory and increasing service levels, Northcutt should implement a continuous review system to manage inventory. Based on the calculations provided in question 2 of the appendix, managers at Northcutt will need to set the reorder point for part FB378 at 118 units and 296 units for part GS131 for the
b) What is the firm’s forecasted average daily sales for the first three months of operations? For the entire half-year?
The line’s maximum capacity amounts to 791.67 units per day assuming that it is operated for 7.5 hours. Assuming that X-Opoly operates 200 days per year, the capacity is 58,333 units per year. Compared with the expected demand the capacity is three times higher than the demand (50,000 units). Therefore there is an overcapacity of more than 100,000. One consequence could be a falling price and the production of waste. A fall in the price would lead to a decline of the return on investment as well as the cash flow. That is why it is necessary to use fewer stations in order to save resources.
* Production capacity is 10,000 units a year however they hope to construct a $45 million facility with a capacity of
a. Assuming the most current operational cost levels, what sales must it generate to recoup the above investment?
Michael Porter’s article, “What is strategy?” sets to explain that both operation efficiency (OE) and strategy are required for reaching superior performance, but further clarifies and emphasizes the misnomer that OE is not strategy.
The company is using a batch shop process flow structure. CBF, Inc. bases its board fabrication process on the average job size or on its typical order. This means that the company proceeds with the manufacturing process in batches so as to meet the specific requirements per order. The typical contract that the company currently gets is 60 boards per order. However, due to persisting factory defects, they manufacture a total of 75 boards per batch in order to compensate for 20% of the boards that they typically reject during the process.
Thompson, Arthur A., Strickland A. J., Gamble, John E. (2010). Crafting and Executing Strategy. McGraw-Hill Irwin. (Ed.) Boston
Question B: How many units per year must be sold with each process to have annual profits of $50,000 if the selling price is $6.95 per unit?
1. Sales forecast – (at $ 30 retail price with the assumption of $15 whole sale price)