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Global Industry : The American Auto Industry

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Just like any other industry competing in the global arena for market space for their products, the American auto industry has faced and has had to grapple with many environmental challenges in its business endeavors. Over the years, it has not been business as usual nor a walk in the park for the American auto Industry. This has been due to the advent of global cut throat competition, the innovation race, collaborative strategies, and both local and international protocol regulatory framework demands such as emissions control, safety standards etc. The struggle for penetration and maintenance of foreign market shares has also tested the American auto industry`s mettle In 2013, an American auto industry report dubbed, ‘‘Redefining the American Auto Industry” was compiled by the Association of Global Auto makers and the American International Auto dealers ` Association. The aim of the report was to establish and indicate how international or global auto makers were impacting the US economy in general. In 2013, international automakers in American produced more than 5 million vehicles across America which were sold in the US market with 800 000 of that number being exported to over 60 countries outside the United States. Global competition in the US auto industry and the presence of International Auto Makers in the US has also had positive spin-off effects with respect to great employment opportunities elsewhere within America. Every stage of car making represents an

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