Home cooking offer dishes with exceptional taste and satisfaction. However, modern living often leaves little time for cooking at home (National Restaurant Association, n.d.). Due to modernization and adjustments in the lifestyles of many people, the means of complying with the demand of satisfying their hunger has changed dramatically.
According to a research conducted by the National Restaurant Association (2013), about 33% of the consumers say that spending in fast food restaurants is an indispensable part in their lifestyles. It is for the reason that people in this fast phasing world prefer convenience foods that are served very quickly more than the home cooked meals that take time to prepare. This trend is sustained through the emergence of a prominent industry – the fast food.
Fast food industry is perceived to be an American conception. It is said to first begin in the United States of America in 1912 with the opening of a simple fast food restaurant called the Automat, which serve foods and drinks through coin and bill operated vending machines.
The idea of this firm was soon followed and more popularized by the White Castle Restaurant in Wichita, Kansas in 1916. An article entitled Fast Food (n.d.) said that fast food restaurants have come a long way when Billy Ingram and Walter Anderson sold hamburgers for five cents apiece, and launched the first high-speed hamburger chain, the White Castle Restaurant.
This study is conducted to determine customers’
Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.
This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.
For generations the thought of a home cooked meal has brought family and friends together. Whether fresh, frozen or refrigerated, almost everyone can agree the best time of day is finally being able to sit down at the dinner table and enjoy a delicious meal. However, as many people know not every meal is created the same. In many cases, different meals can vary in how they look, how they are prepared, what they are made of, and how they taste.
Fast food has become so dependable in America because it seems everyone is on the go. Many parents are constantly working, children have late activities at school, and some days just the thought of and going home to make food is no fun. It seems like everyone is doing something and they can 't stop to make food for themselves. Going to a fast food restaurant is quick. Most of the time a person is in a drive-thru for around five minutes. Some fast foods such as Jimmy John 's is freaky fast and deliver quickly after the order. Fast food facilities are everywhere. Eric Schlosser in the Fast Food Nation said, "Fast food is now served at restaurants and drive-throughs, at stadiums, airports, zoos, high schools, elementary schools, and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts
With the fast pace of Americans, they do not have to travel far to find a fast food restaurants. While families are working double shift jobs and less time to cook and take care of other family duties. The speed of fast food can provide convenience in
We live in a world that is in a continuous process of transformation, considering that progress manages to control all the aspects of individual's life. Being part of a society which is always changing makes it essential for people have to adapt to all these aspects. One of the biggest problems for the American society is that it has no time to eat, since it is always on the run. Fast food came as the greatest solution for this problem. Since the process of modernization of the American society is accelerated day by day, the fast food industry has gained its place on the market. Even if individuals are well aware of the problems they can and will encounter if they eat fast food, they are forced by the circumstances to fall back on it.
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food
The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).
The world economy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically with modern mothers having outside careers rather than being housewives. Granted such mothers get out of work worn out with little strength to prepare a proper meal for the family. They often opt for an easier way of preparing a meal for their families. This is the foundation for the thriving of the fast food industry. A number of nations have been transformed to fast food nation with American society being on the lead followed by Britain. American hosts the largest fast food industry in the world with outlets in over 200 foreign nations. With conveniences around
Every day while sitting on the couch eat a burger, and soon many people learn what the obesity hype is all about. Fast food companies are advertising more food for less money with fast service. The media tends to change images for their target customers, to make the food more appealing to those that are watching. Laziness is one of the main causes of obesity in our country. Obesity in the United States is at a high due to the increasing fast food chains, media influence, and a lack of exercise. The idea of having a meal made for them in less than five minutes is somewhat exciting to the view of many individuals.” fast food firms introduced these alternative meals in response to changing consumer tastes”(Buchholz). Many fast food stores offer the customer fast service, and a great tasting meal. They provide their service with a smile and a meal that can cost less than 10 dollars. When people mix poor diet with poor
White Castle, which opened in Wichita, Kansas, in 1921 is credited as the first fast food restaurant. White Castle’s founders decided to change how the public perceived hamburgers, since many people saw hamburgers as low quality. For this reason, they built their restaurant so that the customers could see their food being prepared. The term fast food was not widely used when White Castle first opened. The actual term fast food was recognized in the Merriam-Webster dictionary in 1951. A fast food restaurant is generally known for its fast food cuisine, minimal table service, and quick service. The customers place their own orders and take care of picking up their own condiments, utensils, etc. The Curb Service started as a novelty at an A&W shop, but soon spread nationwide.
If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.
Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.
In the last decade, a lot of emphasis has been put on adopting healthy eating habits and informing the consumers that the healthy-eating option was available in fast-food restaurant chains. Interestingly, consumers eating in fast-food chains were found to be more likely to order fattening side dishes if they think that they are consuming a healthy diet (Men’s Fitness, March 2008). This observation is also true in Subway restaurants where a 12 inch Italian sandwich contains over 900 calories compared to the 600 calories BigMac from MacDonald’s (Wilson Quarterly, Winter 2008). Thinking they are eating “healthy”, Subway patrons then splurge on soft drinks, potato chips and desserts accompanying their sandwich, especially is they are offered as part of value meals.
The fast food culture emerged as early as the 19th century. During the Industrial Revolution, a large workforce was required to work for 10 to 12 hours a day. With so much work to be done, fast food was the idea of a quick and easy lunch.