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Howard Cosell's Impact On The News Business

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Cosell’s Impact on the News Business: Howard Cosell is known for his impact on the world of Sports casters. The first impact that he made was over the radio which is one media that has a great impact on sports and the audience. Cosell started his abundant career with his first sports-oriented radio show on an ABC affiliate. According to Covil, “Radio is the one media that has had the greatest impact on sports and the audience. There is no other form of the media that covers the different levels and varieties of athletics more than radio.” Radio has the abilities or skills that other media cannot match and the first connection is formed between the broadcasters and audience. The impression that Cosell had on the sports news business was …show more content…

Cosell even went on record to say that he was right to back Mohammad Ali, even though it caused him major hostility. In an ABC News article, Claiborne and Shapiro said that, “Both Cosell and Ali played their roles to perfection, Cosell as the pompous commentator, and Ali had just the needle to puncture that pomposity” (2016). There was very much genuine respect and affection amongst the two, especially when Ali felt insulted by others. Of course, the biggest way Cosell changed the news and how it was done was through with his relationship with Ali, but the most impactful speech many people still remember 20 years later was the one he gave in honor of Mohammad Ali’s 50th birthday. Michael Rosenthal said, “One of Cosell’s fondest memories was the birthday speech to Ali. ‘All of the years, all of the times together, I’ve enjoyed them,’ Cosell said. ‘You’re a very special man. With a very special meaning to all of the American people. I congratulate you. It’s my honor. Your name is Mohammed Ali” (2010). Cosell has set the framework for all sportscasters from his time to now. There are many other sportscasters who have made a name for themselves in their own ways like Craig Sager and Ernie …show more content…

During Cosell’s time, society as a whole was mostly focused on the war and military. Cosell, who was a military veteran, definitely helped the society change because he allowed for it to adapt to the ups and downs he

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