preview

In the modern finance theory , behavioral finance is a new paradigm , which seeks to appreciate and

Decent Essays

In the modern finance theory , behavioral finance is a new paradigm , which seeks to appreciate and expect systematic financial market influence of psychological decision making ( Olsen R A, 1998). In the recent studies irrationality in the decision making was revealed , based on certain cognitive limitations. The present chapter is divided into two aspects
According to traditional models in finance and economics, human beings are rational while taking their decision. However the recent studies explain that decision making is based on certain cognitive limitations. As the information’s are overloaded, we will be applying certain short cuts or heuristics in order to take a decision. The most important heuristics in the representativeness …show more content…

Essentially, behavioral finance attempts to explain the what, why, and how of finance and investment, from a human perspective” (See figure 2). (Shefrin, 2000) however, mentioned the difference between cognitive and affective (emotional) factors: “cognitive aspects concern the way people organize their information, while the emotional aspects deal with the way people feel as they register information” . Figure 2 The Underpinning of Behavioral Finance
Source: (Victor Riccardi & Helen K Simon, 2000)

PSYCHOGRAPHIC MODELS
Models are designed to classify people according to certain characteristics, tendencies or behavior.. Psychographic classifications are particularly relevant with regards to individual strategy and risk tolerance. The useful models of investors psychographic were Barnewall (1987) and Bailard, Biehl and Kaiser (1986).
Barnewall Two way model (Barnewall, 1987)
This is one of the most previous and most prevalent investor model based on the work of Marilyn MacGruder. Barnewall distinguished the investors into two types : passive investors and active investors.
Passive investors are those investors those who have become wealthy passively –by inheritance or by risking the capital of others rather than their own capital. They have a greater need for security than they have tolerance for risk. Occupational groups such as corporate executives, lawyers, Chartered Accountants,

Get Access