Interest Rate Essay

Britain had become one the world’s most profitable countries with spending increased by 20% during this period– even though the economic growth remained at just 3%.

They have been able to generate different sources of revenues through commercial banking, credit card and retail financial services, which separates them from competing with some investment banking companies. The accounts, products and features the company offers sometimes have fees which it is willing to waive. Since the company wants the “share of wallet” of high balanced customers, it will take such actions. This action of course has the potential to deepen relationships. In the article by author Charles Keenen he states, “According to Bancography, a consulting firm in Birmingham, Ala., a customer who has just one product with a bank will stick with that bank for about 18 months, but add even one product - a savings account, perhaps - and the average jumps to four years. Customers with three products will stay with the bank for about 6.8 years.”

The performance of the UK economy depends very much on the level of Aggregate demand within the economy. AD=C+I+G+(X-M). The UK economy can be judged by a number of key indicators mainly sustainable economic growth, low inflation (target 2%), a surplus on the

According to (Parkin, Powell and Matthews, 2014) Economic Growth is defined as a sustained expansion of production possibilities measured as the increase in real GDP over a period of time. Achieving economic growth depends on the government fulling one of its macroeconomic objectives between them is stable economic growth, low level of inflation, low level unemployment, and adequate level of balance of payments. UK’s economic growth fluctuates significantly year to year as mentioned by (Fyfe and Threadgould, 2013, p.1) “The trend rate of economic growth of the UK economy has been assumed for several years to be between 2.5% and 2.75% per year”. The fluctuations can be seen in Figure 1 shows detail changes in economic growth. The “Credit Crunch”, from mid-2007 to 2009 UK’s growth fell from 2.7% to -2.3% resulting in a recession. However, UK has been

The second primary reason that the economy is seemingly stuck in low gear is because consumer spending is way down, just as home values are way down, and this has led to a much higher savings rates rather than consumers making purchases discretionary and high-ticket items in general.

Savings and Loans were specialized banks that used low-interest, but federally-insured, deposits in savings accounts to fund mortgages. However, in the 1980s, money market accounts became more popular by offering higher interest rates on savings. Consequently, investors became pulling money out of savings accounts, depleting the banks' source of funds.

Five years on from the beginning of the worst financial crisis he world has seen we are still in a perils state of low or negative growth and low interest

The issue that Relay FCU faces can be addressed with an aggressive marketing strategy centered around attracting the younger population. With only one physical location and no online banking service, a heavily tech-oriented youth population may look to other credit unions or banks instead of opening an account with Relay. To address this, Relay must first seek to implement a web-based banking system complete with an app for mobile phone banking as well. According to Bob Hedges, managing director in AlixPartners’ Financial Services Practice, “Consumers are demanding, expecting, and shopping for mobile capabilities. Banks who fail to innovate run the risk of losing customers and face real challenges in attracting new customers” (Marous, 2014). Once the mobile banking service is implemented, Relay must develop a marketing plan targeted to consumers in the prime borrowing age range of 25-44. This marketing plan must include heavy advertising and a social

With savings reaching record low rates it can be safe to assume that investments have been on the raise. This can be a good indication of a well functioning economy since consumers feel confident enough to lower their level of savings. This is most likely linked to the decline rate of unemployment, as more people gain job security they will be less likely to be

Unfortunately, getting a higher rate on your savings accounts from a credit union isn 't very exciting when you compare the big bank 's convenience banking right from your phone. There’s nothing like depositing a check with a smartphone. The extra .5 percent on your savings is hardly enough motivation to switch banks.

6. I think there are a couple of options that the bank can look at when dealing with the highly unprofitable customers: 1. They can have flat – rate packages to cover some of the costs that are making these customers unprofitable. 2. They can slowly try to phase out ABMs and they can start with geographies that have the customers who keep the lower balances in their accounts. If they take this phased approach, it would at least make it a little predictable to other customers that this is likely coming. You can let customers know well ahead of time and offer them some kind of one-time incentive to stay with the bank.

The issue that Relay FCU faces can be addressed with an aggressive marketing strategy centered around attracting the younger population. With only one physical location and no online banking service, a heavily tech-oriented youth population may look to other credit unions or banks instead of opening an account with Relay. To address this, Relay must first seek to implement a web-based banking system complete with an app for mobile phone banking as well. According to Bob Hedges, managing director in AlixPartners’ Financial Services Practice, “Consumers are demanding, expecting, and shopping for mobile capabilities. Banks who fail to innovate run the risk of losing customers and face real challenges in attracting new customers” (Marous, 2014). Once the mobile banking service is implemented, Relay must develop a marketing plan targeted to consumers in the prime borrowing age range of 25-44. This marketing plan must include heavy advertising and a social media presence. Relay is not on any social media sites such as

INTEREST RATES: This depends on the level of borrowing to the business needs at Waitrose

In my opinion, how effective low interests rates are to encourage consumers to borrow and spend depends on the elasticity of the demand for loans. If the demand for loans is inelastic, a sharp reduction in interest rates will only increase the loans by a small amount. Please refer to Appendix G. In this case, lowering the interest rates to 0.5% is not enough to stimulate demand. As a result, quantitative easing, another monetary policy is being utilized, as bank rates could not go any lower. Although there are other underlying factors that contribute to the high unemployment rate in the UK, it is shown that reducing bank rates is not the key to solving this problem.

Lowering interest rates is an effective way to stimulate and improve the economy. When rates are lower, it is easier and more affordable to borrow money. This encourages spending and investment, both which help propel the economy forward.