Introduction Of Pop Art

When we eat a slice of pizza we tend to wash it down with a bottle of Coke when we 're feeling sick we tend to have some Campbell 's chicken noodle soup when we think of rock 'n ' roll the name Elvis Presley comes to mind and for America 's sweetheart and movie actress there is none other than Marilyn Monroe. These for iconic objects and figures all have one thing in common they have stood the test of time and continue to be a part of American culture. Today I 'm going to talk about one man who took these ideas and started a new movement in the early 1960s it movement coined pop art where everyday recognizable images that have stood the test of time and continue to influence and be a part of American culture. This man goes by the name of Andy Warhol.

Pop art got its name from Lawrence Alloway, who was a British art critic in 1950’s. The name “Pop Art” reflected on the “familiar imagery of the contemporary urban environment” (kleiner, 981). This art form was popular for its bold and simple looks plus its bright and vibrant colors. An example of this type of art is the oil painting done by Andy Warhol, “Marilyn Diptych” (Warhol, Marilyn Diptych) in 1962. The Pop art movement became known in the mid-1950 and continued as main type of art form until the late 1960’s. The Pop art movement, was a movement where medium played a huge part in the society, with it reflecting on advertisements, comic strips and even celebrities, like Marilyn. This movement also has a large

Pop Art emerged in Britain in the late 50’s and the United States in the early 60’s.(Mamiya 1992) Pop Art is generally known today as a representation of celebrating popular culture and consumerism, however it’s background and origins are far more broad and extensive. There are many factors and influences that lead to the creation of the Pop Art movement such as adjusting to life after World War II, new technological advances that lead to mass cooperate growth, the evolution of Abstract Expressionism and also social issues in the media such as feminism. (Smith 2001; Mamiya 1992) Many of these factors overlap and act as a catalyst in the creation of Neodadaism and eventually Pop Art. (Livingstone 1992) Pop Art does not have a soul distinct style nor just one major influence and this can be proven by looking at key artists of the movement such as Roy Lichtenstein, Andy Warhol, Claes Oldenburg and James Rosenquist as well as female Pop artists such as Martha Rosler. (Brauer, Edwards, Finch & Hopps 2001) Exploring these artists and the major influences of their work will break down Pop Art and establish the movement’s purpose as well as its evolution.

The term ``Pop Art'' was first used by the English critic Lawrence Alloway in a 1958 issue of Architectural Digest to describe those paintings that celebrate post-war consumerism, defy the psychology of Abstract Expressionism, and worship the god of materialism. The most famous of the Pop artists, the cult figure Andy Warhol, recreated quasi-photographic paintings of people or everyday objects.

The sixties were a time of social and political change in America, and the art world was not left untouched. Early in the decade a new movement focused on popular culture and national icons began to develop. It was aptly named Pop art. "Many critics were alarmed by Pop, uncertain whether it was embracing or parodying popular culture and fearful that it threatened the survival of both modernist art and high culture..." (Stokstad 1101) Pop artists were not the first to make cultural statements with their work, however controversial art always draws criticism and attention. One of the most well known artists of the Pop movement was Andy Warhol, a young commerial illustrator from manhattan. Warhol's use of popular icons and brands as the focus

When considering the life and works of Andy Warhol, one thing is agreed upon for good or bad, he changed the visual construction of the world we live in. His window advertisements were the beginning of an era, where art would be seen in an array of forms away from the traditional paintings and sculptures of the old world. He made people see everyday material objects in a whole new light; through "Pop Art" he could transform mundane into extraordinary. He was a working man, a social climber, a builder, an acquirer of goods, and a known homosexual. These attributes all contributed to the interesting and complicated nature of his art.

Coming to the United States in the early 1950’ and reaching its peak of activity in the 1960’s would be Pop art. This type of art was everywhere, billboards, commercial products, and celebrity images. You see this type of art mostly in comic strips. This type of art celebrates the everydays items that people used. Pop art was the start of a new art movement,

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

Andy Warhol being not simply a Pop artist, but an American artist who was known as the master of Pop Art, and about two of Warhol’s most famous paintings; Coca-Cola and Campbell’s Soup Cans. Andy Warhol was an artist and filmmaker, an initiator for the Pop Art movement in the 1960s. Warhol used mass production techniques to elevate art into the supposed unoriginality of the commercial culture of the United States. Warhol’s early drawings frequently recalls the Anglo-Saxon tradition of nonsense humor, a characteristically childlike exuberance, and the fact that Warhol was successfully earning a living in the advertising industry at the time was sufficient for many to dismiss his entire artistic output during this period as “commercial art”. Fifty years ago, Pop art captured the spirit of Warhol’s young art, but that basic structure has been (to most people) a revealing profitless movement for years. Pop art was a 1960s movement that focused on everyday objects, comic books and mediated images — now seems quaint and playful, but not Warhol. In the first part of Andy Warhol’s career he was an iconoclast, in the second, the artist as businessman. In 1960 Warhol’s graphic works underwent a fundamental change in terms of subject matter, accompanied at about the same time by a change in technique. Warhol’s graphic work covers areas not normally associated with the art of the twentieth century, and which might even be considered unique. In Andy Warhol’s paintings and prints of

One of his jobs was to design the weather map for NBC’s morning news. In 1952 Warhol held his first exhibit, it was not a financial success, but it enhanced Warhol’s reputation as a commercial artist. But his spare time was now taken up with pop art, inspired by Jasper Johns and Robert Rauschenberg, two young pop artist, Warhol had come across in 1958. He began to paint, draw and print everyday objects such as, dollar bills, soup cans, postage stamps, comic strips, and soda bottles. According to Warhol, these were some of the consumer products “on which America is built.”

Andy Warhol was the revolutionaire who led America and the rest of the world into an era of pop art with his iconic style. “For many his ascent echoes one of pop art's ambitions, to bring popular styles and subjects into the exclusive salons of high art. His crowning achievement was the elevation of his own persona to the level of a popular icon, representing a new kind of fame and celebrity for a fine artist”(The Art Story). Although very famous in later life, he had a simple childhood; he was often sickly and he would spend time at home. Since he had a lot of time to himself he would start to use that time to learn about pop culture, and this is when he began to have an interest in art. He commenced his career by drawing shoe advertisements,

In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.

Pop Art was a 20th century art movement that utilized the imagery and techniques of consumerism and popular culture as well as mass media and advertising

The Pop Art movement “uses elements of popular culture, such as magazines, movies, … and even [brand name] bottles and cans” to convey a message about the artist’s views on society. Using bold coloured paintings, soft sculptures, and printmaking, artists would create facsimiles, similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority.

Pop art is an art development that emerged in the mid-1950s in Britain and in the late 1960s in the United States, which was inspired by consumerism and communal culture. (Raimes, Renow,2007)