Jean Kilbourne Killing USftly Analysis

Reaction paper of “killing us softly 4” Dayu Shu MC1143 10 March 2017 Killing us softly is a series documentary video made by Jean Kilbourne. She is an author, speaker and filmmaker who is widely recognized for her work on the image of women in ad-vertising and her studies of alcohol and tobacco advertising. The first killing us softly is made in 1979 a 30 mins’ film and the last was 4 on 2009. There are 4 films in total all talking about the images of women in advertising in a particular gender

The Killing Us Softly series by Jean Kilbourne brings to light the portrayal of women in advertisements and analyzes how the female body undergoes constant scrutiny and objectification. The documentary further examines how women are still confined within age-old gender roles thus exposing them to be the weaker sex. In the fourth part of the series, Kilbourne discusses these issues through ads and images she collected and provides her thoughts on the effects of such demeaning advertising. For a

In the video “Killing Us Softly”, Jean Kilbourne explains how ads portray women in our world. Women are portrayed as fragile, more vulnerable, and less powerful. Ads are photoshopped to make their bodies the “ideal image” of what women should look like. Ads promote sexual and unhealthy images of women. The pictures are photoshopped making the models body shape and skin color completely different to what her actual body looks like. It changes her face to look more appealing, body shape thinner, white

In her fourth installment of “Killing Us Softly”, Jean Kilbourne explores the image of women that American advertising industries have created in our society. Kilbourne breaks down the trends that advertisements constantly reinforce for women throughout the decades, and criticizes the impossible standards that women are shamed into trying to achieve. She allows us to take a deeper look at the exploitative, sexist, and misogynistic tendencies embedded in commercial culture, which is presented everywhere

you are aware of its effects, but it triggers something subconsciously. Advertisement has been sexualized in a way that appeals and affects people in an unconscious level, it may also influence one’s view of gender roles. In the film Killing US Softly, Jean Kilbourne discusses how advertising has changed the way not only women, but also how man view themselves. A woman must look beautiful, be sexy and thin, while a man must be attractive, muscular and powerful to achieve the “perfect look” and in

In the documentary Killing Us Softly 4: Advertising’s Image of Women by Jean Kilbourne, she talks about how women are depicted in advertisement. The average American will spend 2 years of their life just watching advertisement, and most of these people will make the claim that the ads were not effective to them. Jean Kilbourne stresses that the advertisement companies make their ads quick and cumulative so that they almost seem forgettable. However, the advertisements will still resonate in your

Jean Kilbourne’s video Killing Us Softly 3: Advertising’s Image of Women touches on how advertising affects the way women are viewed. Kilbourne a renowned speaker who likes to educate minds about the effects of advertising is portrayed on women receives her degree at Wellesley College and then went and received her Doctorate from Boston University. Kilbourne was appointed to serve on that National Advisory Council on Alcohol Abuse and Alcoholism in 1993. While on this council she was recognized to