preview

Journal Chapter One- Managerial Economics Essay

Satisfactory Essays

Journal Chapter One- Managerial Economics Summary and Perspectives Chapter one offers an introduction into managerial economics and introduces tools that managers can use when making decisions, such as using economic method versus accounting method and Porter’s Five Forces to examine profits. It also shows how goals, constraints, incentives, market rivalry, present value analysis and marginal analysis affect economic decisions managers have to make. The difference between the economic and accounting view of profits and Porter’s Five Forces were the most interesting to me. Accounting’s view of profits is what most people think of when they hear the word “profit”. It is simply the total amount of money generated from sales minus the …show more content…

We also understood our customers could get similar products for other sources so we needed to differentiate ourselves. In addition, managers must be willing to look outside the industry to substitute and complementary products and understand how they can affect profits in their company and industry. Who, What, When, Where, Why, and How: Who this information is useful for would be any company from a small startup to a major Fortune 500 company as profits are always important. Knowing how to view profit in economic and accounting terms as well as how to use Porter’s Five Forces will help managers understand their ability to not only earn profit, but to sustain it. The differing view of profits in economic and accounting terms has more wide spread use as we all make decisions that usually involve forgoing alternatives. What is the benefit to understanding these topics? Understanding the opportunity cost when deciding to go back to school, build a new plant, or making personal or corporate financing choices should lead to better decision making. Porter’s Five Forces analysis give managers a better understanding of the power their company holds and their ability to earn, sustain, and grow profits. When would these tools be used? Whenever decisions need to be made, it is important to understand

Get Access