preview

Letter of Transmittal

Better Essays

LETTER OF TRANSMITTAL 2nd May 2011 Md. Firoz-Al-Mamun Assistant Professor Faculty Of Business ASA University Bangladesh Subject: Submission of term paper. Dear Sir, With due respect it is our pleasure to present the term paper entitled ‘‘Marketing Plan”. While preparing the statement we have tried our best to create a perfect Marketing Plan and tried to show all sort of planning and project works that is required to make the plan perfect. We have collected all the up-dated information that is needed for establishing a marketing plan, starting the company, launching a product and the marketing strategies of the product. We hope that this marketing plan will provide a clear scenario of introducing a new product in this …show more content…

Anti Dandruff: Consumers often face a dandruff problem by using hair gels. So they want anti dandruff formula in gel. No Stickiness: After using gel the stickiness feels bad. That’s why users need a gel that doesn’t have the stickiness. Washes out Early: Because of stickiness gel doesn’t washes out early. Soft & Silky Hair: Generally users want a silky look. But they don’t get it from the gels for long time. Alcohol Free: In our culture we have some barriers to use alcohol. But gels that are available in the market provide alcohol. Conditioner: Gels that are available in the market doesn’t contain conditioner. But ultimate consumers want a gel that provides conditioner. Perfume: Users want a perfume that smells good and last long. Menthol: Consumers want something in the gel that makes them fresh and cool. Product Ingredients: Acrylates/Steareth-20 Methacrylate Crosspolymer Acrylates/Hydroxyesters Acrylates Copolymer Panthenol PEG/PPG-15/15 Dimethicone Hydroxypropyl Guar Hydroxyisohexyl 3-Cyclohexene Eugenol Chitosan PCA Benzyl Benzoate Alpha-Isomethyl Ionone Geraniol Citric Acid Butylphenyl Methylpropional Citronellol Hexyl Cinnamal Glycerin Carboxaldehyde Pro vitamin Vitamin - E Conditioner Solution Perfume/Fragrance Water/Aqua Market Segmentation: Passion Play‘s market segment primarily aimed at multi segment approach Target Market Approach: Passion Play‘s target market

Get Access