LETTER OF TRANSMITTAL 2nd May 2011 Md. Firoz-Al-Mamun Assistant Professor Faculty Of Business ASA University Bangladesh Subject: Submission of term paper. Dear Sir, With due respect it is our pleasure to present the term paper entitled ‘‘Marketing Plan”. While preparing the statement we have tried our best to create a perfect Marketing Plan and tried to show all sort of planning and project works that is required to make the plan perfect. We have collected all the up-dated information that is needed for establishing a marketing plan, starting the company, launching a product and the marketing strategies of the product. We hope that this marketing plan will provide a clear scenario of introducing a new product in this …show more content…
Anti Dandruff: Consumers often face a dandruff problem by using hair gels. So they want anti dandruff formula in gel. No Stickiness: After using gel the stickiness feels bad. That’s why users need a gel that doesn’t have the stickiness. Washes out Early: Because of stickiness gel doesn’t washes out early. Soft & Silky Hair: Generally users want a silky look. But they don’t get it from the gels for long time. Alcohol Free: In our culture we have some barriers to use alcohol. But gels that are available in the market provide alcohol. Conditioner: Gels that are available in the market doesn’t contain conditioner. But ultimate consumers want a gel that provides conditioner. Perfume: Users want a perfume that smells good and last long. Menthol: Consumers want something in the gel that makes them fresh and cool. Product Ingredients: Acrylates/Steareth-20 Methacrylate Crosspolymer Acrylates/Hydroxyesters Acrylates Copolymer Panthenol PEG/PPG-15/15 Dimethicone Hydroxypropyl Guar Hydroxyisohexyl 3-Cyclohexene Eugenol Chitosan PCA Benzyl Benzoate Alpha-Isomethyl Ionone Geraniol Citric Acid Butylphenyl Methylpropional Citronellol Hexyl Cinnamal Glycerin Carboxaldehyde Pro vitamin Vitamin - E Conditioner Solution Perfume/Fragrance Water/Aqua Market Segmentation: Passion Play‘s market segment primarily aimed at multi segment approach Target Market Approach: Passion Play‘s target market
It might interest us to know that they market other devices in the internet that should give more significant benefits when it comes to restoring the physical appearance and health of the hair.
By adding it to shampoos and conditioners it can also make your hair look shiny and healthy
Here’s the consumer decision making process. Number one the consumer has to find the problem. Kim wants to find some quality edge gel. She loves to wear ponytails, but her current brand keeps flaking.
Some curlies find success in layering products on top of each other to increase moisture retention. Keep your products lightweight to prevent build up or ensure you cleanse hair often. Co-washing should be done sparingly as co-washing coats the hair strands with product leading to build up.
If you have thinner, finer strands then Zotos Amplifusion Volumizing Styling Gel is great for increasing volume. John Frieda Frizz Ease Clearly Defined Gel with UV filter is also a great option for those who spend a lot of time outdoors or those with color treated hair who want to ensure their hair remains shiny, healthy and vibrant. For best results while scrunching and minimize frizz, try the Hair RePear The Ultimate T-Shirt Hair Towel . Whether you’re drying, scrunching or plopping this t-shirt towel will give you great results every time. Finally, if you’re still searching for the perfect detangling comb, the Cricket Ultraclean Big Time Comb may be the one you’ve been waiting for. This detangling comb features antimicrobial technology that prevents bacteria from growing on it and is also designed to be slip resistant which means no falling from the conditioner covered, slippery hands. It’s a
Women find themselves obsessing over their hair. They spend a tremendous amount of time and money trying to keep it looking good. It is absolutely amazing the number of hair products that are lining the shelves in the local drugstores, beauty stores, and shops. The fact is that this leads to a lot of frustration and confusion. Women simply do not know which product to try. Well, one woman decided that she was going to make it easier for women to select a great hair product by testing one on her own damaged hair. She selected the Wen Cleansing Conditioner. She shared her story on Bustle.
As the season changes from the warmer humid weather to colder weather, women with natural kinky, coily hair become concerned about retaining moisture in their hair. Due to the lack of moisture in the atmosphere and the colder temperatures, retaining moisture can be challenging. Many naturals turn to “Protective Styling”. This involves styling the hair in such a way that prevents damage from everyday elements. Protective styles are ones that don’t consist of the hair being worn loose. Hair worn in protective styles requires that the ends, the oldest and most fragile part be tucked away and sealed with some kind of moisturizer.
Many women want big beautiful curly hair and they will try any product to get their dream hair. There are many types of product they are able to buy that actually works but there are some that will just do more damage than good to their hairs. In a very known magazine called “Glamour” there are many ad’s of products they are able to buy for their dream hair.The demographic in this magazine is women between the average ages of 18-30.
For anyone searching for a hair solution, you should always seek to buy product lines that are developed and manufactured by hairstylists or hair care experts who have worked with your hair for years and truly understands it. They are definitely out there. We’ve all heard you, many of us want to help you, and now some of us can!
Rough, dry feet make you look older, even in the sexiest shoes. Good gel for your feet keeps calluses and blisters at bay for instantly prettier, younger-looking feet. Apply some feet gel during the day as you go by your day’s activities. Also, pamper yourself to some manicure and pedicure every once in a while. You deserve it after all.
The fact is that every time that you try a new product on your hair, it
Women look for a product that will end their bad hair days. The woman in the Bustle article was on the same
On the off chance that your hair is slick, attempt to utilize a cleanser with pyrithione zinc, which can enhance the general nature of your scalp. Amid the night, your hair will interact with your pad, which will touch your skin, making legitimate hair sustenance key. Utilizing this supplement as a part of your cleanser can control the oil all over.
The fact, you don’t have to rub it for 8-10 times, makes it more time efficient.
Since the origin of modern hair restoration, countless physicians, drug companies, and entrepreneurs claim to have found the "cure" for balding. Whether it's a salve, cream, pill, or physical device, these "miracle" products often fall tragically short of expectation and leave balding men and women optimistically awaiting the next alleged miracle product.