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Magazine Analysis Of Cosmopolitan Magazine

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The international fashion magazine Cosmopolitan which, started as a family magazine, afterward, changed into a women's magazine. The former editor in chief of Cosmopolitan is Michele Promaulayko is also the editor in chief of Yahoo Health. The magazine covers different issues related to women like relationship, health, fashion, and beauty. The purpose of the magazine is to discuss the issues of women furthermore educate them about health and fashion. The author places an importance on subjects such as lifestyle, relationships, and beauty in order to make women consider these subjects. Just like any other magazine, Cosmopolitan has numerous amounts of advertisements in its magazines. The magazine sends a negative message by suggesting women have to look a certain way and it also portrays women in a sexual way and expects women to have an appearance like that of celebrities. Throughout the article, the advertisements suggest that their products will make the women reach the beauty standard. In order for women to buy the products, the advertisers set the beauty standard high. The author engages the attention of young women by using a picture of a model on the cover of the magazine. In the middle of the magazine, there is a model with perfect skin and hair. The author also uses phrases like, “My life as a size 18…” to occupy the attention of young girls because nowadays countless young girls are concerned about their weight. The use of images and phrases make the

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