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Managerial Analysis Of Amazon.com, Inc.

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The purpose of this paper is to provide a managerial analysis of Amazon.com, Inc. and to discuss the key reasons behind their low profitability and whether it will improve in the future. Included in the analysis of Amazon.com, Inc., will be a thorough examination of the firms Vison and Mission statements, Amazons current strategic plans and direction, a look inside at their corporate culture and organizational structure, as well as a detailed SWOT Analysis.
History
Amazon.com, Inc., was founded on July 4, 1994 in Bellevue, Washington by its current Chairman, President and CEO Jeffery Bezos. Before starting what would become the largest internet based retailer in the world, Mr. Bezos was already highly successful. A graduate of Princeton …show more content…

Mr. Bezos and a group of five employees, began work on the software that would become Amazon.com in the garage of his Bellevue home. After a year of crafting an easy to navigate design and researching how to source books, Amazon.com opened for business in July of 1995. The success was instantaneous, by September 1996 sales had reached $15.7 million and Amazon had grown to 100 employees. On May 15, 1997 Amazon.com, Inc. began being publically traded on NASDAQ. “The IPO opened at $18.00 per share or a $1.50 per adjusted for stock splits” (Amazon.com). Amazon continued its rapid growth and the company’s stock split three times before the Dot.com bubble burst at the start of the new millennia. While a slew of Dotcom’s folded during the economic downturn, Amazon endured. In 2001, Amazon sales grew to 3.12 Billion, and earned its first net profit quarter of its existence (referenceforbusiness.com). Amazon began partnerships with major corporations in the form of 3rd party deals to feature their stores merchandise on Amazon’s site but that was just the beginning. Amazon continues to push boundaries and expand its footprint with new ventures, increasing their market share. Amazon manufacturers and produces electronic devices such as cellphones and the E-Reader, Kindle. They offer Amazon Web Services that allows companies to manage their data and websites, advertise, and sell their products all over the world. They even allow Authors, Musicians and Filmmakers

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