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Marketing Plan For Gmo Labeling Essay

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States, such as Vermont and Connecticut, have set precedent for GMO labeling. Corporations such as Kelloggs and Campbell’s have teamed up with ConAgra Foods, one of the main Fortune 500 companies, in labeling their food products that are genetically-modified. (Vermont Biz. “US Senate Rejects Bill Opposed to GMO Labeling.” March 18, 2016) By 2018, Campbell’s Soup-a company that uses GMOs in their products- will be the first United States company to list all GMO ingredients found in their products. Campbell’s does not believe that labeling its products will add significant costs to its company. Other companies, such as General Mills, are against labeling their products, but gave in to public pressure. When General Mills labeled its Non-GMO products, such as Cheerios, they did not receive a greater profit in sales in return. The Non GMO Project, too, has not seen a great increase in sales either. However, consumers want companies to be translucent in telling the public what their products are made of. (NYT) By July 16, 2016, “ConAgra will begin adding labels to products nationwide to meet Vermont’s GMO labeling requirements.” (Vermont Biz. “US Senate Rejects Bill Opposed to GMO Labeling.” March 18, 2016) ConAgra agrees that it is beneficial to label products because citizens have the right to know what they are purchasing. ConAgra believes that a nationwide-GMO labeling policy is more cost-effective than a state-by-state labeling requirement approach. “The need for a

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