Mars Mas Advantages And Disadvantages

“If the human race is to continue for another million years, we will have to boldly go where no one has gone before,” said Stephen Hawking in 2008. The interplanetary migration of our species has been a stimulating prospect for ages, and, as technology is advancing by the minute, we are only getting closer to its realization. For this prospect, Mars is the sole candidate. There are many reasons why this is so, and there are many reasons as to why we should undergo the colonization of Mars now.

It is an understatement to say that the Mars Exploration Rover mission is successful, as the findings that were uncovered during this mission was iconic as it helped identify many unknown questions of the planet, Mars. This mission that was carried out by the National Aeronautics and Space Administration, otherwise known as NASA, which had employed two rovers, Spirit and Opportunity, to travel miles around the terrain of Mars to collect the data and findings, which would then transfer it back to Earth. This paper will discuss many challenges that the Mars Exploration Rover mission had encountered, whilst also highlighting through the findings and data, the many breakthroughs and achievements that had been made during the lifecycle of the project. Therefore, through analysing and evaluating the advancements and shortcomings of this mission, we can continually make improvements on the methods of space exploration and have a greater understanding of the past

However, despite both companies having a well-diversified product portfolio, one can observe that there are some differences between the two in terms of their products. As mentioned above, Mars has been extending their main product line – chocolate and introducing new product lines by penetrating into new industries (e.g. drinks, petcare, nutritious products). Moreover, Mars also penetrated into the chewing gum industry by acquiring Wrigley in 2008, one of the leading confectionery companies in the world with a wide product range. This acquisition, being one of the key success factors of Mars, strengthened and diversified Mars’ confectionery business, as well as increased its growth potential in the chocolate, non-chocolate confectionery and gum categories. Since Wrigley has worldwide presence, this acquisition enabled the company to expand its operations and increase its market presence. Furthermore, Wrigley’s leading position and strong brand portfolio enabled Mars to become one of the world’s leading chewing gum manufacturers. Ferrero, however, has been mainly focusing on extending their main product line – Chocolate and did not diversify their products in the same way as Mars did. Hence, based on these observations, one can deduce that Mars is

Throughout the entirety of Mars’ Snickers bar commercial, which features the iconic Betty White, a false dichotomy is expressed. This logical fallacy is committed through the neglect to offer any other candy bar options that “satisfy” consumers. Obviously enough, Mars revolves the commercial specifically and only around Snickers candy bars. This presents an “either or” situation for the audience, as there are no other candy alternatives to choose from when viewing the

Although being stuck on Mars seems like a far-fetched idea to most of us, that is exactly what happened to Mark Watney in Andy Weir’s latest science fiction novel, The Martian. Six days after he arrived on the planet on a scheduled NASA mission, the crew experiences a catastrophic dust storm and leave the planet headed towards Earth. One kind of very big problem, they leave him behind. The novel discusses about his survival on Mars for years until a controversial decision by his crew may allow him to be saved. This book will keep on the edge of your seat and we keep you begging for more.

Although seeing one’s favorite celebrity on television can be exciting for children, it can lead to a misunderstanding between the child and the representation of the product. For example, in the article “Kids Finally Speak on Celebrity-Based Ads for Food and Beverages,” the authors state that children can misunderstand a product that is unhealthy for them as a product that can make them as fit and healthy as their idol. Although celebrities are useful in the marketing strategies used in business on a daily basis one must look closely at the impact the advertisement will have on the target audience. This impact includes health impacts on the children today and the future generations to come. For the reasons that follow, celebrities should not advertise or endorse products that are unhealthy for children or teenagers because the motivation of the celebrities to endorse such products are in question and children are

The chocolate industry operates in an oligopoly market. An oligopoly is when a small number of firms dominate the market. While not a quite a monopoly, an oligopoly market is still controlled by a select number of companies and the market can be directly impacted by one or two major firms (Oligopoly Investopedia). Hershey’s has control of the largest market share, holding 44.4% (U.S Market Share). Mars Incorporated follows behind in second by holding 28.9%. While these two companies hold much of the control and power within the industry, LIndt/Ghirardelli and Nestlé maintain a combined share of 15.1% of the industry’s market. This means that four companies hold a combined 88.4% of the market, with two of them holding a combined 73.3%. The market was not always this way however. Up through the 1960s many candy suppliers were regional.

Although Lewis’ study showed this message strategy to be most compelling especially in advertising, it bears the weight of finding a corporate conscience as in the case of Kraft Foods and their issue of targeting children in their ads (O’Rourke, 2013). Kraft Foods ads were effective in convincing children to want sugary items on a daily basis but failed to inform the young consumers of the health concerns with the product especially related to daily

In the video, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” it talks about how “...a typical kid sees nearly 5,000 TV ads for food and drinks every year and almost all of them will be for products high in sugar, salt, and saturated fat…” in these ads, it shows how vibrant colors and fictional characters can catch the attention of kids. This makes it so that children want to purchase the product being sold. In addition,

Mars, one of Earth's neighboring planets, has been studied since the beginning of mankind. More recently, however, the United States of America has been considering the human colonization of Mars. A manned mission to Mars is something humans need to pursue, regardless the price. A human colonization on Mars could provide the research to create another civilization outside of Earth, could show us what might happen to Earth in the future, and could provide itself as a space station/planet-to-planet trading port to launch rockets off of. A manned mission to Mars is a controversial subject; however, it should be pursued due to the evidence from past missions, the current evidence being found, and the pros outnumbering the cons.

The candy animated characters that are incorporated into M&M's television commercial campaigns is a bid to enhance their sale and market availability. The ‘spokes-candies" include happy and gullible yellow (peanut), cool one blue (raspberry), seductive green (peanut butter/chocolate mint), neurotic orange (milk chocolate) and Ms. Brown (milk chocolate) (Kane, 2000). The goal was to entice a wide audience to want to eat more M&M's.

| Propose a marketing strategy that addresses the quality of the cookie or targets children. Since children have a stronger influence in Canadian markets than US markets, reaching out to them could increase brand recognition and sales.

M&M’s biggest competitor is Hershey’s brand like M&M candies. The competition is fierce among the chocolate industry. Hershey and Mars are rivals and want the opportunity to gain more of the market share. In 1954, Hershey-ettes were introduced to compete against the similar M&M’s. However, they were not successful and are generally only available for consumers around the Holiday season. By the millennium, Hershey extended the popular Hershey Kisses brand in creating the Kissables. Hershey intended for direct competition to M&M small candy coated round tablet of chocolate in multitude of colors. The candy factories started in standard size packs and by the 70’s moved into standard size candy boxes. In the current year and season, you will find M&M’s in candy canes to small snack sizes and inside ornamental objects. The chocolate world becomes difficult to present as it becomes difficult to come up with new ideas in the candy business. As more companies release products similar to the M&M’s, it will become increasingly difficult for Mars to continue to command the level of market share in the chocolate candy industry and the product has a potential to get lost in the supermarket aisle.

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.