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Medical Marijuana Advertising Analysis

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As medical marijuana is becoming legal, more advertisements for medical cannabis are being released. The background and color help shape the advertisement into a unique work of art that aims to grab peoples’ attention. This advertisement said, “I just saved my liver by switching to medical cannabis.” The advertisement is also associated with a well-known advertisement character for Geiko. Why are the creators writing in this way? Why is the character positioned in the way he was? Why was he facing the words? These different elements work together to produce the effect that medical marijuana is good for people and that people should buy the product.
This advertisement clearly is wanting the focus to be on the text and the character. The background is very distorted consisting of a greyish tone, varying from light to dark, and a splash of blue right through the middle. The character and the text are both in the foreground. The character is full of color he is light-green with light-brown spots around his head, one of the spots resemble a heart shape. He also has light-brown eyes. The coffee cup is in the characters’ right hand and is light-blue with dark-blue diamonds around the center. The text “I Just Saved My Liver by Switching To” is semi-bold and white while “Medical Cannabis” is bold and yellow in color. Here the advertisement is putting the focus on “Medical Cannabis” by having it brighter than the rest of the advertisement. The color of the text makes it jump out and clearly state the focal point to be about “Medical Cannabis.”
The creators of the advertisement use the words “I Just Saved My Liver by Switching to Medical Cannabis,” for several reasons. One reason is linked to the Geiko insurance commercial that airs on T.V. The original says, “I just saved a ton of money on car insurance by switching to Geiko”. The creator obviously wants it to sound similar to Geiko to reach an already existing fan/consumer base. Another reason would be linked to the scientific research on the effects of medical marijuana. Cannabis affects the liver, and the advantages of using cannabis can resolve the problems of consumers. Medical marijuana has more beneficial effects on health than just the liver. Lastly, it seems

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