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Mouse Trap Cases

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Marketing Management Trap Ease Case By : FAJRI RAMADHAN Magister Management – Eks XVII

1. Martha and the Trap Ease America investor feel they face a “once-in-a-life-time opportunity”. What information do they need to evaluate this opportunity? Information that they need is to see if there are any Companies ( competitors ) that produce similar products (mousetrap) do not have the similar technology with Trap-Ease product, that they have a better mousetrap, efficient and easy to use and without any risk to any injured or poisoned by how the mouse trap compare to a traditional ways. So this is a new breakthrough in technology mousetrap, this is the major information to be evaluated by them so that they feel this …show more content…

Marketing Mix of Trap-Ease is: a. Product Product from Trap Ease Company is a household appliance that functions as a mouse trap with new technology and innovation. b. Price Suggested retail Price is $ 2.49 in a package of two. c. Place National Grocery, hardware and drug chains such as Safeway, Kmart, Hechinger’s and CB Drug. d. Promotion By spending approximately $50.000 to visit trade show and retailers, and less than $ 10,000 to advertise (it 's included to advertise in the magazine "Home and Shelter" in the rubric of Good Housekeeping.

Do You see any Problem with this Mix ? In my opinion the problems of the Marketing Mix which is run by the Trap-Ease is in promotion, this can be seen from the use of the budget to advertise relatively little compared with the budget to visit trade shows and visit retailers. Problems can also arise due to the use of advertising budget that is used for less than $ 10,000 and this is because Martha thought with fame that the product already had previously as new innovation products, Martha thinks that not too important to advertise constantly. In my opinion with constantly making an advertise of Trap-Ease product which already well known in the community will be increasingly recognized and continue to build the mindset of consumers thought that if some one need a

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