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Music Industry Digital Communication

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Music Industry Digital Communications
Peter McLelland – 1001849 In this essay, I intend to discuss several points regarding the state of the Music Industry and Digital Communications (MIDC). I will begin by explaining how Copyright is affected by technological developments, then I will go on to compare Digital and Physical Marketing and Distribution with a SWOT analysis to show my findings. I will then continue to describe how Corporations, Artists and Consumers have responded to changes in the digital music market, and I will conclude this essay by analysing Digital Music Legislation and its effectiveness for music businesses.

1 - How Copyright has been affected by Technological Developments Copyright is, in itself, a property right. …show more content…

of marketing your music (Social Media, YouTube)
You are able to purchase individual tracks rather than the full album/ EP
Weaknesses
Depending on your geographical location, download speeds can be rather slow
The sound quality of digital music files may be poor
You may lose all of your data if you do not back-up your purchases
Digital music purchases can take up a lot of storage space that could be used for more important documents/ programs
If you choose to email potential fans, they may disregard the email and delete it/ mark it as spam
Opportunities
The digital output is an easily accessible area for most in this generation
If a band or artist has their music online, it can be much easier (and cheaper) to access than looking/ buying the physical album/ EP
It makes sending band information to Promoters and Record Companies much quicker and easier
Social Media makes self-advertisement much easier than printing and handing out fliers
Threats
P2P networks are always active
Viruses are able to infiltrate your computer software via unreliable sources
People are capable of putting full albums onto YouTube, preventing the respected royalty payments being sent to the artist
Physical Distribution and Marketing
Strengths
By owning the physical product, if looked after properly, it can last for a very long time
You can offer limited edition extras (depending on the financial success of the band) such as wristbands, plectrums, t-shirts, or posters
You can receive limited edition

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