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Paul Terhorst Monopoly Essay

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I would certainly agree with this statement, theoretically speaking there is only one seller in the monopoly but in the real world there are many sellers but market is dominated by one major seller like we have example of Microsoft when it comes to windows. I think market acceptance is truly the major player in monopoly power, greater market share is the greater marketing acceptance as said by Paul Terhorst that 80% market share gives more market power compared to a patent.
The term Terhorst used is “drumming the business” which may sound vague but it indicates that businesses should be fighting to gain competitive advantage instead of trying to hold everyone else back, organizations need to gain market share and run aggressive marketing strategy

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