Public Radio Has Maintained A Legacy

Yet some readers may challenge my view by insisting that the radio industry is a dying industry and that a new website is a waste of resources. While it is true that the radio industry isn’t what it once was it doesn’t mean that it can’t adapt to the changing times. A new website will help the radio station get with the times. It will also help keep the station financially afloat by bringing in new users and ideally those new users would lead to donations.

Many commercial media outlets are outsourcing many of the services that provides them their information like weather, traffic, and graphic design to name a few. Soon, there will not be a person behind the camera. The trusted news personalities that we knew growing up are slowly being replaced by young attractive faces and skimpier dresses. Most “Millennials” get most of their information via a smartphone. Listening to Tom Brokaw question and answer a politician of race related issues is not as interesting as hearing the same topic being discussed on Power 105.1 FMs “The Breakfast

The American public has almost no understanding and involvement in the news. The younger generation, specifically, finds absolutely no interest in the news and believes that it is irrelevant. For example, “when one college teacher required a class to listen to NPR for an hour, one student summed up the general reaction to the experience by calling it ‘torture’” (Shenkman 27). This shows that students do not understand the importance of politics and are rather bored with the current news.

The purpose of this paper is to re-evaluate the history of American public broadcasting. Particularly this paper focuses on an important female political figure and two organizations that contributed to build the foundation of American public broadcasting. Analyzing each of their roles in building the principle of public broadcasting in the U.S. provides insights by which to consider the basics of media industries today.

“ We subconsciously filter out what we don't want to be informed on,” Whitney Young senior Avelardo Rivera said.” “ The perception that Millennials are less informed is backed by Recent research. In 2012, a Pew research survey reported that members of the Silent and Boomer generation spent almost twice the amount of time following the news as Millennials.” These two separate pieces of evidence are showing that as a generation are not following news as much, but we know more about the news. In conclusion we do not follow the news as often as other generations

It was fascinating to hear about the matters we’d discussed in class from someone who had experienced them. I could see, as I was interviewing my grandma, that media effected older generations as much as they effect us nowadays. Maybe we’re more consumed by media today but years ago, everything was new, surprising and effected people in ways they hadn’t expected. Newspapers, music, television and the internet have all gone through different stages and evolved into what we know as media today and unlike what most people assume, media has and always will greatly impact

Therefore, the timeline can be established with the understanding that it may change frequently. A benefit to digital media is the adaptability and speed at which messaging can change. Research must be done to make current recommendations, along with traditional channels. However, staying current may require abandoning a particular channel midstream and moving to a new, hot application that appeals to the generation being

Radio initiated in the latter portion of the 1900’s, a race war and world war shattered America was becoming gradually different than any time in her history. Thanks to the radio and its widespread adoption across the country as the collective form of mass media and entertainment. “The world of fantasy created by commercial radio programming was the most popular medium of entertainment in the United States from the 1920s until the 1950s. Tens of millions of citizens tuned in thousands of stations to hear news, sports, drama, comedy, and the various other formats by which broadcasters had adapted radio to aural entertainment.1

The emergence of new media and the rise of different forms of media outlets have greatly changed global media, providing audiences with multiple novel options for news consumption. This extremely high choice environment undoubtedly has some major implications with respect to politically charged news. Before the advent of radio, cable news channels, and most recently, the Internet, local newspapers and evening news broadcasts served as the primary outlets for political news. Moreover, the dynamics of how audiences consume -and now, even produce- media are changing, in addition to the ways in which media industries define their audiences. New media technologies at the heart of all of these changes such as print, broadcast television, cable news and even the internet give audiences increased control and increased choice over when, where, and how they consume mass media that is slowly transforming the relationship between audiences and the media. Concurrently, new technologies for measuring and monitoring audience behavior are revealing aspects of how and why audiences consume different forms of media that previously were unknown. As a result, there is a commonality to the news people consume regardless of their geographic location, issue positions, or ideological stance.

Another way BuzzFeed has been changing online news is by helping keep journalism alive by making millennials care about news. BuzzFeed’s publication of entertainment and news is often targeted towards millennials, engaging them in ways that other news sites do not. BuzzFeed is constantly adapting to the changing news world with news operations, such as the growth of social media. “The baton has been passed from print to the traditional web to social,” said Kenneth Lerer, BuzzFeed Chairman. “Social sites are where everyone is getting their news, entertainment, and information and BuzzFeed's technology platform, combined with original reporting will accelerate this massive shift”. One operation that has been recently published is completely changing live programming, which is AM to DM, the media company’s foray into morning news.  This operation is the first news show to stream live on Twitter five days a week, and with this bringing a young, savvy

believe they will be able to form their own idealistic views based on what they

Digital media has been part of my life since childhood. As a millennial, I am more accustomed to digital modes of communication than traditional ones. Moreover, I get almost all my news through digital-based sources. Knowing that my experience is similar to that of many other millennials, and also being aware of the debate about the legitimacy of digital media, I found this research area very interesting.

In this report, we examine the market for streaming music through the internet. I discuss five successful companies and possible segments for each of them that solidify the growing market for internet radio. Specifically, the customer segment of females who are teens to their early 20’s who are mid to high class college students would be targeted from Spotify. The beginnings of the new service have started less than a decade ago but has already been a huge factor of how people listen to their music. Instead of buying physical, hard copies of an artist’s album, people either buy the song digitally or now use a specific software that will allow them to stream and listen to any song they want for free. The use of applications on smartphones also aid in this world-wide domination of internet radio. Normally, the trial versions of this software will include advertisements by companies who pay the streaming music companies. If someone has an aversion to all of the commercials, there is a monthly payment subscription where no advertisements will interrupt the streaming of their music. One of the most powerful forms of art and expression has gone digital. There is no secret that music can influence millions. The music industry has always contributed to society’s biggest icons and created revenues that exceed lottery numbers. Key players of this new wave of streaming music would be Spotify, Pandora, Apple Music, SoundCloud, and Tidal. These five

An excellent example of adjusting to suit modern consumers is provided by American magazine The New Yorker, who now offer, as a bonus to subscription, a complete digitised archive of their publication since 1925 (Condé Nast Digital, 2009). Yet another solution that attempts to revitalise the newspaper industry is the Amazon Kindle e-book reader. Amazon’s Kindle currently allows customers in the United States to wirelessly access and purchase international newspapers and magazines, and read them on a paper-like screen (Amazon.com, Inc., 2009). IT-enabled solutions create an opportunity to increase revenue by cleverly integrating old media into new forms.

With different ways to deliver information to audiences, such as mainstream newspaper’s; to radio talk shows; to Internet, methods are chosen depending upon the audience targeted. The media try to bring understanding to events that affect people. Seventy-five percent of U.S. households are connected to the Internet; leaving a big gap in access in terms of age and education. Thirty-seven percent of Americans aged 65 and older go online, compared to seventy-two percent of those aged 50 to 64, 85% of those aged 30 to 49, and 92% percent of those aged 18 to 29. Only a small percentage of young people receive news via digital services such as cell phones or ipods. Because of a decline of online news delivery, a majority of people receive news from watching television.