Public Television And Its Effect On Corporate Funding

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Public is a Misnomer
Public television, as it exists now in the United States, is funded, in part, by corporations. In discussion section 306 Joe mentioned that the Ford Motor Company is one of PBS’ big corporate sponsors (2016). The very definition of public television is that the content is publicly funded; whether through government grants, or public donations. A corporation stepping in to supply funding ruins the sanctity of the public broadcasting, by taking the bias out of what is produced and how it is produced. If PBS is in part funded by corporations, the whole idea of a publicly funded networks is dead.
PBS was created in a time where the classic broadcast archetype was the only way television got made. In the first week of class, Professor Johnson explained that the classic American network television archetype relies on corporate funding in the form of advertisement sales (2016). A certain amount of viewership of a given show, on a given night, can drive huge ad sales. The higher a show’s ratings, the bigger the ad sales. PBS combatted this archetype by attempting to produce content by means of government grants and viewer donations.
The creation of over the top services like Netflix, Hulu and Amazon Prime, are shifting the way the model works. Crawford defines over the top as a provider who makes video available over the internet (112). The Nielsen Company tried to account for the DVR viewers, but with companies like Netflix able to monitor their own
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