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Qrt2 Task 1

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Abundant Living is an Adult Family Home located in Stanwood Washington. It “offers assisted living services for seniors who need help with daily living activities such as bathing, dressing, mobility, and medication assistance.” Their staff are “...specially trained to care for residents with Alzheimer 's and other forms of dementia” (Abundant
Living Adult Family Home Care Corporation, 2013). It currently has only one house supporting

six full time residents and has a meager online presence consisting of only a website. The owners have recently bought another house with the goal of creating an additional adult family home and will soon be in need of six residents and at least four employees. Their current marketing strategies consist …show more content…

Its website is much more comprehensive, easier to use, and is more informative than Abundant Living’s. It also has a tab for employees. Josephine does have some key weaknesses though. The Skilled Nursing area is quite a bit more expensive than both Abundant Living and A Holistic Adult Family Home. Their rates vary from $237 a day to $263 a day. (J. Aungst, 2013). These rates are nearly double that of Abundant living. Also the level of care residents experience is not of the same quality of an Adult Family Home. Employees of Josephine have many more residents to care for than employees of Adult Family Homes that are limited to only six per house. In fact, at times Josephine employees may be responsible for as many as 20 residents. (W. Flaherty, 2013). This larger ratio of residents to employees leads to a less personal interaction with residents and a lower overall quality of life. A Holistic Adult Family Home is more similar in comparison to Abundant Living in that it is an Adult Family home with a Custodial Care license that is legally limited to six residents per house. Rates are similar to Abundant Living but still higher; $5100 a month versus $4000 a month. (E. Moody, 2013). Holistic already has two houses up and running doubling the capacity of Abundant Living.

With all of these things in mind the marketing strategies

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