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Queensboro Case Study

Satisfactory Essays

August 24th, Queensboro Corporation, the real estate company founded by Edward A. MacDougall aired the first ever radio advertisement through WEAF. American Telephone & Telegraph Co. setted up its own radio station, and in February, AT&T announced that WEAF will be selling “toll broadcasting” to advertisers. For the first six months, no one stepped forward. However, last night, H.M. Blackwell, a representative of Queensboro Corporation was aired on WEAF, suggesting the idea of moving to the Hawthorne court. Queensboro Corporation’s commercial was repeated four times from 5 P.M. to 5:30 P.M. According to WEAF, Queensboro Corporation paid AT&T, and fifty-dollars to WEAF for a ten minute message promoting the sale of the apartment in Queens,

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