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Recidivism Among African American Males

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Broadway Café Project 1

Running head: Broadway Café Project

Buffy A. Ryals

Strayer University

November 7, 2010

Broadway Café 2

Table of content
Abstract…………………………………………………………3
Introduction……………………………………………………..4
Business Dilemma………………………………………………5
Competitive Advantage…………………………………………6-8 First-move Advantage…………………………………..9 Making Business I………………………………………9 Making Business II……………………………………..10
E-Business………………………………………………………10-12
Networking, Telecommunication, an Wireless Computing…….12-13
Customer Relation Management………………………………..13-14
Systems Development…………………………………………..15-16
Conclusion………………………………………………………17
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These advantages are usually temporary because a competitor, which in turn creates a perpetual cycle of improvement strategies (Baltzan & Phillips, 2007), often duplicates them. Techniques to consider, would be environmental scanning, first-movers advantage, and Michael Porter’s Five Forces Model (Baltzan & Phillips, 2007). Currently, The Broadway Café is the only coffee shop in the area. However, recently, there have been postings that a Starbucks plans to move within the vicinity of our business. To improve the business and create a competitive advantage, we must first, research the competition through environment scanning (Baltzan & Phillips, 2007). Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization (Baltzan & Phillips, 2007). After reviewing the website of two competitors, Starbucks.com (2010) and Panera.com (2010), it appears these businesses are technologically advanced. The first step this Café must make is to install computers to provide accurate record keeping and store information. We have to develop a plan for employees that create an environment of respect and dignity in which leads by example and gives back to

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