A BRIEF BIOGRAPHY ON THE ENTERPRENEUR
Chief (Dr.) Michael Ade Ojo was born on June 14, 1934 at Ilara-Mokin in Ondo State, South West of Nigeria. He studied Business Administration at the University of Nigeria, Nsukka (UNN) and graduated in June, 1965.
He has worked with some multinational companies including C.F.A.O., the then British Petroleum (BP) now African Petroleum Plc.
Today he is the proud owner of ELIZADE NIGERIA LIMITED with several subsidiaries including Toyota Nigeria Limited, Oodua Creations Limited, Crown and Gold Shipping Company Limited among others. He is the Chairman of various Companies including Moorhouse Sofitel Limited, Imperial Telecommunications Limited, Custodian and Allied Insurance Company Limited.
He setup
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As a marketer in BP, he was disappointed when a man he outclassed was promoted to become his direct boss. This he considered very unfair especially because he had just then helped boost the company’s sales by about 25% with the winning over of a new contract.
He left the job to serve himself at a time when it was considered stupid to leave the certainty of a colonial job for the uncertainty of private enterprise. The result was the establishment of a small family business (with his wife) now known as ELIZADE NIGERIA LIMITED.
HOW THE BUSINESS WAS ESTABLIHED
His Start up – funding: Chief Michael Ade Ojo did not make it that easily; he started with the little money he was able to save at the time he was working combined with the help from his wife.
Registration of the business: In 1968, he registered a business name Known as Elizade Trading Stores handling general textile sales including underwear under the 1968 Companies Decree (now known as Companies and Allied Matters Act 1990 as amended), but later started business as an automobile marketing company named Elizade Independent Agencies formed in 1971. By 1973 Elizade Trading Stores and Elizade Independent Agencies were merged and Elizade Nigeria Limited was incorporated and in 1976 the company secured Federal Government License which was dealing in Toyota vehicles and spare parts in Nigeria.
Procuring
The third reason Nwoye’s sense of identity was challenged with the introduction of Western ideas was because Through his journey, Nwoye shows how one can overcome struggles and come out ahead when confronted with change. The evidence is shown when It tells us “As soon as he had learned of Okonkwo's return five months earlier, the missionary had immediately paid him a visit. He had just sent Okonkwo's son, Nwoye, who was now called Isaac, to the new training college for teachers in Umuru.”(134) This evidence supports my claim because It tells us how Nwoye’s live has gotten better after he left.
Following Nwoye’s departure from Okonkwo’s Mbanta compound to become a Christian, Okonkwo sits in his hut and ponders the state of himself and the state of his son, where he has a temporary reminiscence of an old powerful nickname. Achebe tells us,
Chinua Achebe’s critically acclaimed novel Things Fall Apart tells the story of a decorated and powerful chief of the Igbo village tribe named Okonkwo. Okonkwo is a strong independent man who came up from nothing in his life and refused to return to earth as the same way he started, he believed he was destined for greatness. Perhaps Okonkwo’s most driving factor for this is his father died a beggar and he became disgusted how his father went out with no achievements or accomplishments to his name. Okonkwo is very prideful as a result of his humble upbringing and believes that the only way one can be successful is through Old Ways of the Igbo Tribe. As a result, Okonkwo is hell-bent
Miles, William. Hausaland Divide: Colonialism and Independence in Nigeria and Niger. Ithaca: Cornell University Press, 1994Obi, Cyril. The Changing Forms of Identity Politics in Nigeria under Economic Adjustment: The Case of the Oi
Hello my Christian friends, welcome to my father Okonkwo funeral for the converts of the church. I will not stand here in front of you today in a Christian church and tell you of the man the ibo people of Umoufia saw. Yes, I will tell you that my father had a prosperous life, but I will mainly tell you of the man I saw who killed good people before killing himself. I was told to write about the great Okonkwo’s life, and I will tell you nothing but the truth through my eyes.
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