Released in 2016 Lemonade is the sixth album recorded by American singer and songwriter Beyoncé Knowles. The famous artist was born in Houston, Texas to parents of African-American and Louisiana Creole descent. This has shaped a lot of her music in today’s industry, especially in this most recent album. Beyoncé is known as one of the most influential voices of popular culture since her rise to fame as a part of former R&B girl-group Destiny’s Child in the 1990s. The album covers countless of today’s world issues, but most importantly racial discrimination against African American women. The artist speaks up about this prejudice and attempts to empower listeners of the same background through her lyrics as well as her music videos.
Beyoncé’s choice of lyrics in the song “Formation” reflect a cultural reclamation and celebration of being multiple things: an African-American of any sex, a woman of any race, and specifically a black woman. These multiple messages are allowed for by lyrical content that ultimately asks members of all these marginalized groups to “get into formation” in singing an anthem for empowerment. “Formation” begins with a few words from Messy Mya, a YouTube personality who was murdered in 2010 and was known for his overt satire regarding violence against the black community in New Orleans. This sets the stage for the political message the following lyrics portray. “The intersection between hip-hop and politics has empowered a generation of youth to believe that they not only have rights but maybe even an obligation to make a difference in their world” (Alalman, p. 42, 2011). Expressing self-feelings, thoughts or views through music can make a change in the world, which is what Beyoncé does through her music. The actions in the song is further reinforced in the music video, through African American women fighting for respect on the streets, creating a sense of devotion in the audience. Moreover, the artist openly addresses the culture of open social hate towards black features “I like my baby hair with baby hair afro, I like my negro nose with Jackson 5 nostrils”, to which she responds by accepting them as special traits to be cherished and not ashamed of. By embracing all these pejorative
Laura Esquivel uses all of her strategies to make small moments in Like Water for Chocolate have meaning and emotion in relation to her characters. In the book, the month of July is where Tita, the protagonist, is staying with a doctor named John and she refuses to speak. That is until Chencha comes to see her. Esquivel uses repetition and imagery in a few paragraphs to enhance that moment, Chencha’s arrival, and to make it meaningful. With her use of repetition and imagery, Esquivel is able to convey her tone, create a mood and support her purpose in the matter of one page.
Rhetoric ads are being used everywhere to draw attention to audiences. Gatorade is one brand that I caught using this. It is no wonder that it is a popular sporting drink. In the Sweat It to Get It” commercial, a man enters into a store to purchase a couple Gatorades and then heads to the checkout line. The cashier refuses to let the customer purchase the items because he did not meet the full requirements. If the customer was not sweating, he was not worthy for this product. Suddenly, a football athlete then appears in the ad. Cam Newton, a football quarterback, walks into the store covered in sweat. Newton stands besides the sophisticated customer who is well groomed. The athlete bangs the Gatorade bottle out of the man’s hand. This part of the scene was trying to clarify the argument between the stores clerk. This pointed out to the audiences why selling the Gatorade to that customer would have been a mistake. Gatorade expands their ad to the next level with a humor to get the audiences attention to buy their merchandise.
Beyoncé Knowles, a well-known singer, songwriter uses two of her songs: “Freedom” and “Formation” to tell the story of herself. “Freedom” is the beginning of her story where she is searching for freedom and equality showing that there is still much inequality and injustice for African Americans in America today. The song slowly transitions to a more positive tone when she seems to have made something beneficial out of her difficult situation. “Formation,” however, has a completely different tone. While she does address negative situations from the past at the beginning of the song, she quickly transitions to a more positive tone full of pride in where she came from, who she has become, and what she has overcome. Together, the two songs
"When life gives you lemons, make lemonade" this is an old phrase used to inspire hopefulness and an encouraging, positive can-do attitude in the wake of hardship or disaster. Lemons symbolize the inevitable sourness or difficulties in life, while lemonade is the sweet drink that is the product of the lemons. Often life offers trivial disappointments with almost no explanation and sometimes it seems almost impossible to break the misfortunate spell. However, for some people, each mishap in their lives leave them not only perplexed but eager to see the glass half full rather than empty. Beyoncé is a prime example of making the best out of a bitter situation. On April 23, 2016, Beyonce released her groundbreaking fully visual album “Lemonade”. Lemonade debuted as number one album on the billboard charts and allowed Beyoncé to have the biggest first-week sales count. Nevertheless, with greatness comes a few flaws and “Lemonade” was no stranger to faults. To some, “Lemonade” was the cultural awakening that they needed but for many it was the conversation starter that would strike both emotionally and politically which is why it is such a powerful album but an even more important conversational piece.
In the short play A Raisin in the sun conflict’s both internal and external occure for in three of the main characters regarding their dreams. When the opportunity came for them to accomplish their dreams through using the insurance money they’ve come across from the loss of a family member, one of the main characters, Walter, wishes to be successful in life; but he needs the insurance money to do so. He wants to use the insurance money to open up a liquor store because he believes this would change his life. A exceptional quote that shows his determination to be successful in life is when he speaks to Ruth “You tired, ain’t you? Tired of everything. Me, the boy. The way we live-this beat up hole-everything”(
Over the past few years tragic events seem to be surrounding our society. An array of killings, social protests, police brutality and racism have startled the nation. Lately celebrities have been addressing these issues more and more on TV, in interviews and in the public eye. One incredible artist just used her talent to address all of these issues and more in her new music video "Formation". Beyoncé is an iconic figure in our culture, spreading her talent, feminist views and activism worldwide. This video is one of a kind. It is not centered on her but on Black America. There have been many critics disagreeing with Beyoncé 's video. They felt that she spread negative messages of police throughout her video. Others, however, loved her video. They felt she used her platform to reach out and address issues. Supporters and critics of the video have expressed their opinions in many different ways. In this paper I will analyze this video that has been shared worldwide. The question I ask is: "How does Beyoncé depict the complexity of Black Americans?" In order to answer this question, I will apply Pentadic criticism to analyze this discourse.
You would not believe by the amount of people who would confuse a book for a can of Coca-Cola believing that it is the real thing. Herbert, a Coca-Cola executive, and Seaver, execute vice president of Grove Press, Incorporated were involved in a formal discussion regarding the use of the slogan “It’s real thing”. He believes the slogan rightfully belongs to the Cola company, however Seaver contradict Herbert’s claim stating both companies can make use of the slogan. A formal letter sent to Grove Press explains the concerns that the Cola Company has over the publishing company’s use over the slogan. The response, made by Seaver, is written in a sarcastic tone and elaborates why the slogan is free to be used for the book’s publishing. Whereas Herbert’s letter was well written in explaining the proposal Coca-Cola has given the publishers for changing their slogan, Seaver’s response is more persuasive due to its ability to successfully use satire to discredit the Coca-Cola company’s absurd claim that people will confuse a novel for a can of cola.
Arguments between business due to copyright reasons has been primarily seen throughout history. Although, have the conversations held between these two businesses ever been seen? Of course, many of these conversations include sarcastic remarks and understatements of the situation. One example of this conversation would be the letters exchanged between the Coca-Cola company and Grove Press Inc. over an advertising fraud. Both representatives of each of the companies had a different way of creating an argument and explaining their reasoning. Ira C. Herbert, the representative of the Coca-Cola company, has a more official as well as cordial tone when writing to the Grove Press Inc. Although, Richard Seaver, the representative of Grove Press Inc, uses an ironic and sarcastic tone when responding to Herbert's letter. However, Richard Seaver has a more persuasive argument for why the advertising fraud did not to be emphasized as much as it was. Seaver used irony and allusions in order to create a credible argument as well as a strong argument.
Coffee, the simple treat of the morning; taken advantage of, and plagued with poor options. Coffee, so many ways in which to treat you; some favorable, other flavorless. Perhaps you are used to the pain of slowly dripping water; even the bubbling cauldron of Turkish boilers.
Rhetorical Analysis of Gatorade Commercial The “Gatorade” commercial that I will be analyzing is set in a convenient store. The customer just wants something to drink so he gets himself Gatorade, which isn’t really such an issue until the cashier make it into one. The cashier does not want to sell the man the Gatorade because he doesn’t work out which I thought was odd because how do we know that the cashier does not work out either? And the cashier is trying to educate the guy on what this product is actually used for. The customer doesn’t seem to care about what is happening and he just wants to make his purchase and go.
The song come out on Friday February 6, 2016, the day before the Super Bowl 50 was hosted. Through the song she embraced her blackness and the stereotype southerners have created to the black-American people and she also involved herself with the black lives matter movement. Beyoncé State,“Y’all haters corny with that illuminati mess”( Beyoncé 2016). This is a part Of the song's introduction were Beyoncé declare some words to her haters that continue to get involved in her personal life. When the song’s tempo and beat start to increase the musician wrote some lines describing her roots and her mother birthright. The female artist involved a lot of her past and family members but she also attached the different kind of problems African American people had to go through the 1900’s and still are fighting
On February 6, 2016 Knowles released a song and video known as “Formation”, endorsing the #BlackLivesMovement and embracing her own blackness. “Formation” is an unapologetic message that identified the roots and history of black power, as Black History Month approached.This music video also gives her audience an insight that includes, imagery of the affects of Hurricane Katrina and the evolution of black culture and femininity. This allowed her viewers to visually understand the cruelty and immorality of police brutality; however, Knowles demonstrates the
The author of the album LEMONADE is R&B singer Beyoncé Knowles-Carter. Her background sort of does create bias, because she is mostly known for writing love/breakup songs. The authority that I can attribute to her is power. She is a very well known in music and entertainment. I believe the purpose of this album was to tell a story of how you can take all of your obstacles in life and turn them into something great. The title and message says when life gives you lemons, make lemonade. It also has other messages that coincide with each song along with the visuals. Current and past events most definitely could have inspired this work. Such as, her marriage, her parent’s marriage and life in general. The intended audience is obviously her fans but it can also be for people who has had similar dilemmas. She displays her tone by the melody of the music along with the lyrics. The visuals also send the tone of the message.
When Beyoncé wrote Formation, she had a clear message as well as a motive in mind, given the message behind the song, Beyoncé wanted the world to know that she was blatantly unapologetic and prepared for what anyone had to bring at her. Shortly after releasing her new song, it soon after became extremely popular and is now considered an anthem everywhere. Formation is a representation of self-acceptance and can be described as the celebration of Black Pride. Lyric by lyric, Beyoncé touched on many different topics but in the process, makes it clear that she is proud to be who she is and could care less what anyone has to say about her. By using lyrics such as “I like my Negro nose with Jackson 5 nostrils” or “I like my baby hair with baby hair
While on her previous albums, Beyoncé was trying to empower all women, on Lemonade, Beyoncé speaks directly to black women. “As Jacqui Germain astutely noted on feministing.com, ‘Beyonce using the specific cultural marker of ‘Becky,’ [a social trope for white womanhood] in Lemonade is less a question of who’s excluding whom and why, and more so just us watching Beyonce be the ... multi-layered Black woman’” (Thompson, C., 2016). It was through this album that Beyoncé changed how the public thought of her. She was no longer afraid to not fully share what she wanted to say about current culture, and finally talked straight to black women to raise them up. It was also through this album that Beyoncé changed her image. Before her sixth album, Beyoncé definitely had feminist songs, but with Lemonade, she used rage to share her message, a message telling women that even after getting married, a man may not always be right for