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Rhetorical Devices In Jfk Speech

Decent Essays
President Kennedy Rhetorical Analysis The role of a leader is to always put the interests and needs of the people first. However, a barrier may stand in the way of this connection. While addressing the media on April 11th, 1962, President John F. Kennedy discusses the steel executives’ decision to raise the price of their product, which affected the American public. Throughout this speech, Kennedy strategically berates the executives, removing the blame off himself, as well as rallies together the American public through his appeals to the consciences of the smaller group of executives and the shared virtues of the larger group of Americans. Throughout his speech in which he scolds steel executives for increasing its price, Kennedy appeals to the audience’s sense of duty and disdain of avarice in order to unify himself within the American public while simultaneously creating distance from the wealthy and influential executives. Throughout the entire speech, Kennedy utilizes the first person “we” or “our,” therefore, including himself among his audience while addressing their hardships during this time of war. With this inclusion, he allows himself to appear innocent, wholly affected and enraged by the sudden decision of the steel executives to raise their prices; thus, he shares the same grievances and sacrifices as the audience, who are the victims of this situation. As he defends the American public, Kennedy heavily juxtaposes this idea of sacrifice with the executives’
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