SWOT Analysis of Starbucks

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Starbucks SWOT Analysis Name Institutional Affiliation: Starbucks SWOT Analysis Introduction Starbucks Corporation is a world coffee company and a house chain with headquarters in Seattle, Washington. This company is the largest in the world with most of its activities dealing with coffee-products making. It has twenty thousand three hundred and sixty six stores in sixty-one countries. Most of the stores are in the United States of America. Starbucks Company trades cold drinks and hot drinks, coffee beans, hot and cold sandwiches, salads, sweet pastries, snacks, and many other items like tumblers and mugs. Through other segmented organizations and music bands, the company deals with marketing books films, and musical genres. Most products dealt with the company are seasonal. It was found in 1971 as a local coffee bean retailer and roaster. Since then, the company has developed into a global entity in the market. This study seeks to evaluate the possibility of Starbucks' Chairperson Howard Schultz of tripling the company's annual sales ($23B) in five years. This will be achieved through a SWOT analysis on the company and the identification of possible strategies he will implement for its realization. SWOT analysis of Starbucks Strengths Starbucks Company has a number of strengths in the market. Since its inauguration in 1971, the company has advanced its manufactures in the market. The company is diverse in nature. It produces a number of products, most of

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