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SWOTT Analysis Examines the internal ans external environmental forces and trends to consider when opening a business

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SWOTT Analysis: Candy BusinessThis paper examines the internal and external environmental forces and trends to consider when opening a candy business. This paper will look at the legal and regulatory forces of a sole proprietorship and social external trends to consider. The internal forces and trends that will be analysis are strategy, structures, goals, culture, and leadership.

Legal and regulatoryThis business is going to have a sole proprietorship which means that the candy shop will be owned by one individual. This will leave the owner responsible for all the legal and financial liabilities of the business. Sole Proprietorships are probably the simplest and cheapest forms of business organization. They do not require registration …show more content…

CultureCandy in general is deemed children's food, just as toys in general are labeled for child's play. Most likely, a person would expect an event intended for children to be a more appropriate venue to serve candy than an event intended for adults. But surprisingly, adults lead the way in candy consumption. In fact, according to the National Confectioners Association, adults over age 18 consume 65% of all candy (Hudak, 2008). "Americans did not always have a sweet tooth. When candy was first made and sold in the United States, most people considered it a frivolous luxury for women of means (Knowlton, 1999)." Most dentist will tell their patients not to eat a great deal of candy, but if a person rinse, brush and floss faithfully they can keep from getting cavities just like with any other type of food.

LeadershipA sole proprietor has complete control and decision-making power over the business. All responsibilities and business decisions fall on the shoulders of the sole proprietor and investors will not usually invest in sole proprietorships. A sole proprietorship can hire any number of employees. A strong leadership is needed to grow the business. Without good leadership and a management system the business could close. Management needs a measurement and improvement system that makes the orchestration of day-to-day activities possible so there is true business-needs alignment-a system that not only monitors operations,

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