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Social Performance

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Assignment 1: Social Performance

Describe your company and analyze the various primary and secondary stakeholder groups, their roles, and relationships.

The company I decided to research is SunTrust Banks, Inc. SunTrust Bank, Inc operates more than 1,650 branches in about a dozen southeastern and Mid-Atlantic States. The bank offers retail and commercial services such as credit, deposit, and investment services. SunTrust also operates with subsidiaries that offer mortgage, wealth and investment management, insurance, investment banking, equipment leasing and brokerage services. The mission and goal for SunTrust bank is to help people and institutions prosper, provide financial service that meets the needs, exceed the …show more content…

The relationship of the government with the company is to make sure the company has all the laws and permits it needs to operate effectively. The public has the role of protecting social values and minimizing the risk of the company. The relationship of the public is to make sure that the government as well as the company is doing what is right for the people involved in the company. The secondary stakeholders although they do not conduct any direct market exchange with the company, they have major roles and relationships to the company to maintain is success.
Recommend ways the stakeholders can influence the destiny of your business.

There are many ways that the stakeholder can influence the destiny of the company. The first influence that the stakeholders have is the voting power. This means that the stakeholders have the right to cast votes. The stakeholders that usually cast the votes are the stockholders and their voting power depends on the percentage of stock they own in the company. The customers have the economic power. The customer can exercise this power by refusing to use the services of the bank. The customer may even boycott the bank if they fell that the bank is operating unethical or illegally. The government has the political power to make or break the bank. The government exercises this power through legislation, regulations, or lawsuits. The stakeholders

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