Solomon Asch Conformity

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Solomon Asch set up a laboratory experiment using deception and confederates to determine what factors were involved in conformity and individual decisions in group decisions. Asch instructed subjects to choose which of three lines was the same length as the original line shown. Each subject was on a panel with seven other subjects, however in reality were confederates. The experimenter demonstrated the two cards and asked the individuals to choose the line on the comparison card that is the same length as the standard line. In the second trial the process was repeated again. However, on the third trial, when the card is revealed everyone gave wrong answers. The results indicate that approximately 75% of the subjects went with the group’s

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