Spoken Analysis: Content Analysis Of A Speech At The Lincoln Memorial

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Content Analysis: Spoken Analysis Student’s Name University Affiliation Date Content Analysis: Spoken Analysis Content analysis is the careful study of a piece of work, literary or audiovisual, with a particular aim of extracting from it useful information. Companies that seek to advertise their products use the technique of content analyses to select the best strategy of selling their products or advertising. Content analysis also allows one to view material with a critical eye, thus increasing one’s scope of the likely errors that others might subject their material to unknowingly. This paper discusses the aspect of content analysis with respect to the speech the Martin Luther King gave at the Lincoln Memorial. It will cover the styles that he used in conveying his message, and the reasons the speech has survived throughout the years. The speech of Martin Luther King was a brief eighteen minutes that conveyed a powerful message of freedom. The audience comprised both whites and blacks from all over the country, who had traveled to witness ‘a revolution like no other’, as King says at the start of his speech (Younge, 2013; King & Shepard, 2002; Staley, 2014). This…show more content…
In such as speech, one where the people had intended to stir the government, one would never expect that Martin Luther King would make jests. However, the impact was, on the contrary, positive. After talking about the efforts of the forefathers and of the blacks who fought for their children, they were subjected to harsh treatment. It is for this reason that he likens the actions so a situation in a bank. He says that the cheque that the blacks were given never come from a back that was bankrupt (Luther, 1963). To this comment, he hears a few laughs and some comments. He then quickly moves to say that they have created their cheque, a cheque that they intend to cash for their freedom and just implantation of the

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