Content Analysis: Spoken Analysis Student’s Name University Affiliation Date Content Analysis: Spoken Analysis Content analysis is the careful study of a piece of work, literary or audiovisual, with a particular aim of extracting from it useful information. Companies that seek to advertise their products use the technique of content analyses to select the best strategy of selling their products or advertising. Content analysis also allows one to view material with a critical eye, thus increasing one’s scope of the likely errors that others might subject their material to unknowingly. This paper discusses the aspect of content analysis with respect to the speech the Martin Luther King gave at the Lincoln Memorial. It will cover the styles that he used in conveying his message, and the reasons the speech has survived throughout the years. The speech of Martin Luther King was a brief eighteen minutes that conveyed a powerful message of freedom. The audience comprised both whites and blacks from all over the country, who had traveled to witness ‘a revolution like no other’, as King says at the start of his speech (Younge, 2013; King & Shepard, 2002; Staley, 2014). This …show more content…
In such as speech, one where the people had intended to stir the government, one would never expect that Martin Luther King would make jests. However, the impact was, on the contrary, positive. After talking about the efforts of the forefathers and of the blacks who fought for their children, they were subjected to harsh treatment. It is for this reason that he likens the actions so a situation in a bank. He says that the cheque that the blacks were given never come from a back that was bankrupt (Luther, 1963). To this comment, he hears a few laughs and some comments. He then quickly moves to say that they have created their cheque, a cheque that they intend to cash for their freedom and just implantation of the
One hundred years after the signing of the Emancipation Proclamation to stop slavery, Martin Luther King, Jr. presented the “I Have a Dream” speech to thousands of people. The day Luther King, Jr.’s speech was the day of the March on Washington, which was for the support of the rights o colored citizens, and for the termination of segregation. King delivered this speech with a tone of hope and determination in order to convince colored people to fight for their rights and persuade the citizens that all lives matter and should be treated equally. He also delivered it in order to urge the rights these people deserved. Luther stood before all these people to express his thoughts on equality and the rights his people were stripped of. Kings’ audience consisted of the citizens of America that believed in equality for all races. In the “I Have a Dream” Speech, Martin Luther King, Jr used many metaphors, similes, analogies, Pathos, and Mythos to connect with his audience on a superior level and develop his tone.
From the steps of the Lincoln Memorial more than forty years ago, Martin Luther King electrified America with his momentous "I Have a Dream" speech. This speech demanded racial justice towards the mistreated black community of America. The theme of the speech was that all humans were created equal and that this should be the case for the future of America. King's words proved to touch the hearts of millions of people and gave the nation a vocabulary to express what was happening to the black Americans. This did not happen by chance. Martin Luther King's speech was carefully constructed so it would have the most appropriate diction to propose his facts and ideas. His speech involved multiple different literary techniques which were very
On August 28, 1963 on the steps of the Lincoln Memorial in Washington D.C., Martin Luther King, Jr. delivered a 17-minute public speech to over 200,000 supporters of the Civil Rights Movement. King’s “I Have a Dream” speech was a response to continued racial bias nearly 100 years after the end of slavery and a call to action, meant to unify the country in the fight to end segregation. King used his time at the historic event to urge Americans, of all races, to work together throughout the country to ensure equality for all citizens. Though King’s delivery of the speech is widely recognized as impactful because of his passionate sermon-like delivery, the context of the speech contains many rhetorical components. Those rhetorical efforts
King’s speech; he puts himself in everyone else’s shoes by saying, “I am happy to join with you today.” By doing this, he captures their attention by telling them that “today will go down in history as the greatest demonstration for freedom in the history of our nation.” Now that the audience is fully engaged, he moves towards the sole purpose of his speech. He does this by saying that after the Emancipation Proclamation was signed, “100 years later the Negro still is not free.” He goes on to continue to list some of the issues which still occur today and ends his introduction with saying “now is the time” to start action. The body of his speech is primarily made up of the summarization of injustice that the African American people face. He brings up the fact that some people are unable to vote and the police brutality’s which of course support his argument. He makes it personal by giving his insight of his hopes and dreams for the future by stating that his kids will “not be judged by the color of their skin, but by the content of their character.” The speech’s conclusion properly reviews Martin Luther King Jr.’s points and stimulates the emotions of the audience. He does this by using the repetition of the phrase “let freedom ring” to rejoin with the audience and really emphasizes his belief of the importance of freedom and injustice. Finally, the last line of his speech, “all of God 's children, black men and white men, Jews and Gentiles, Protestants and
In “Letter from Birmingham Jail,” Dr. Martin Luther King Jr. resolutely responds to eight clergymen who question his methods of protest against segregation in Birmingham, Alabama. Specifically, in paragraphs 12-14, Dr. King explains why his protests are indeed being done in a timely manner to obtain the “constitutional and God-given rights” (A Portable Anthology, page 207) that Africans have been restricted of for over 340 years. Dr. King’s argument, combined with his strategic use of rhetorical devices to enhance it, helps create a palpable feeling of understanding that captivates the audience into seeing America through his vision.
With the people of The United States of America categorized as the audience, King speaks to people of all races and ethnicity. This discriminated audience included the grasping appeals to the ethos, pathos, and logos. As each appeal is fully informed of the rhetorical purpose, King finds a way to encourage all three. Through several metaphors and types of imagery, he makes the decision to speak to all of the appeals in order to accomplish to need for change. Clearly aimed directly at the hearts of blacks and making the whites feel ashamed of their actions brought together a turn in society as they knew it. This specific structure geared towards the audience was the main reason why King impacted Americans across the country and not just at the march. These different appeals mixed within the audience to help King influence his purpose of racial equality as each type of person could relate to his moving words.
In 1963, minister and rights activist, Martin Luther King, Jr. gave a speech in front of Lincoln memorial to bring awareness to the unfairness of injustice for black people. King's speech was an effort to try and mandate the coming together of the black and white race and finally have the equality between us all be put into force for a free nation. As the speech left King’s mouth and entered 250,000 citizens ears, it left them to think about what point he was trying to make because he uses pathos, logos, and ethos.
Near the end of Martin Luther King’s speech a gospel singer Mahalia Jackson shouted to Dr. King saying, “Tell them about the dream, Martin”. At this point Dr. King stopped reading the speech and expressed his inner feelings saying “I have a dream..”(Mlk, 4). He continued to tell the crowd of his dream for the Negros to be free and equal and that they would be able to live happily and do as they pleased. He had a dream that America would live out the meaning of the constitution stating “We hold these truths to be self-evident: that all men are created equal”. He tells the crowd that at the end “We are free at last”. Dr. King’s choice of words and the tone in which he delivers his speech is enticing and pleasing to the crowd of America.
‘Nothing mattered more to king than being an outstanding preacher. Martin Luther King had an exceptional personal some state. He was a very proud and an outspoken man. He had been ‘conditioned’ from the mere age of nine and ordained in a black church for later life purposes (1). At a young age racism surrounded him and was affected first hand. He was abused by a white mill owner purely on the colour of his skin. He also witnessed other black people suffering from violence when he saw a white mob attack and barbarically murder a black man. King was a very opinionated person and became a lead figure head publicly known on a national scale. This came to be
By the time of the 1963 ‘I Have a Dream’ speech at the March on Washington, King had become the voice of the various perspectives of life as a Black American. He now expressed the universal voice of all his people, and he was not afraid to use it in the pursuit of equality for Blacks (Branch, 881-3). Martin Luther King’s Birmingham campaign would prove to be the
In a period of time where few were willing to listen, Martin Luther King, Jr. stood proudly, gathered and held the attention of over 200,000 people. Martin Luther King, Jr.’s “I Have a Dream” speech was very effective and motivational for African Americans in 1963. Many factors affected Kings’ speech in a very positive manner; the great emotion behind the words, delivering the speech on the steps of the memorial of the President who defeated slavery. And not only was this message beautifully written for the hope of African Americans, but the underlying message for white people, revolution and peace. To stimulate emotion from both parties of his listeners, King used a selection of rhetorical devices such as allusions to historical
Obviously, again my primary motivation for writing my Rhetorical Analysis of Martin Luther King’s “Letter from a Birmingham Jail” is that this is a requirement for my English Composition Class. My heartfelt motivation for writing my Rhetorical Analysis is the respect I have for Martin Luther King’s intelligence and commitment that he displayed for the equality of the African American population. In analyzing “Letter from a Birmingham Jail”, I developed an even stronger understanding of the dedication Mr. King had for the disadvantaged poor black population and the injustice that victimized them on a daily basis.
In addition to The Rhetorical Triangle here is another analytical tool that is similar to the triangle called SOAPSTone which help analysis rhetoric on a higher thinking scale by asking questions compared to The Rhetorical Triangle which only identifies the speaker, the audience, and the subject. SOAPSTone asks questions such as “how does the rhetorician present himself or herself?” to help in the process of analysing the speaker, occasion, audience, purpose, subject, and the tone of the speech, The is speaker is Martin Luther King, Jr. he is the voice of the Civil Rights Movement; MLK Jr. was a well-respected and well-spoken leader. The occasion is King speaking at the Lincoln Memorial for a Civil Rights rally, he is speaking to share his dream of equality for all Americans. The audience of the speech is all the people of the nation, specifically those seeking and demanding equality, the main audience though is the Black Americans who want equality. The purpose of the speech is to obtain equality for all people, regardless of race, gender, religion. King’s goal is for everyone to be
He questions the audience about society and what they have done for their community. “We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality; we can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities; we cannot be satisfied as long as the Negro’s basic mobility is from a smaller ghetto to a larger one; we can never be satisfied as long as our children are stripped of their selfhood and robbed of their dignity,” (King). King knows how to bring the people into the speech to involve every single person standing before him and make them feel like they are apart of the speech. He mentions what has been taken away from them which creates anger within the crowd. King’s ability to appeal to the audience through emotion affected society for decades after and changed the sense of pride the African Americans had.
The primary purpose of Dr. King’s eloquent and dramatically delivered speech is that of persuasion. King’s claim is the Negro people are still not free one hundred years after President Lincoln’s Emancipation Proclamation. This warrant is supported by King’s effective emotional appeal to his African American audience. He supports this with the following: "but one hundred years later, the Negro still is not free.” This is emotional because after one hundred years of oppression, the African American community has still not achieved their cultural and economic potential according to King. He is endeavoring to persuade his audience, fellow minorities and