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Summary: The Evolution Of The Phoenix Coyotes

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The Evolution of the Phoenix Coyotes The logo started off as the Winnipeg Jets but was later changed to the Phoenix Coyotes logo, The Jets original logo was just the word ‘Jets’ in big blue letters on a white background. Later the logo was changed to stylize the writing adding a circle and a pictograph of a jet to the logo. The logo remained the same for a while but, was changed making the pictograph of the jet look as if it was flying out from behind the word ‘Jets’. After this logo the Jets relocated and became the Phoenix Coyotes. This was a total rebranding changing the logo in its entirety. The logo was a cartoon version of a coyote wearing a red hockey jersey and holding a hockey stick. This later changed to just the cartoon looking

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