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Summer Heights High Paper

Decent Essays

INTEROFFICE MEMORANDUM

TO : Prof Thomas Mcquaid
FROM : Jackie Gonzalez
SUBJECT : Summer Heights High Project
DATE : February 28, 2014

Purpose: The purpose of this memo is to give detailed instructions on how to restructure the Austrian television show Summer Heights High to be appropriate, relatable and relevant to American audiences on the ABC Network.

Objectives:
Target Audience- The target audience for the American adaptation of Summer Heights High is going to to be male and females aged 20-34 that make up 20.9% of the total U.S. population, the penetration size will be the Americans aged 25-29 that have a college bachelors degree and are mature enough for certain types of references …show more content…

Since The Voice is not a comedy and does not resonate highly with the same target audience it is not seen as a direct threat. However, a new show on NBC will be coming on right after The Voice called Revolution. The show may attract some of the same target audience but since it is not a comedy, those that are looking for something much more comedic will turn to ABC.

FOX: On Monday nights at 9:00pm on FOX an hour-long show called The Following comes on, it is not a comedy but it does appeal to some of the same target audience. The show that comes on right before The Following is Bones, which is another crime show. Research shows that our target audience finds interest in the crime shows, therefore although Bones does not come on at the same time, it is possible that the target audience will decide to watch one show over the other.

the CW: On Monday nights at 9:00pm on the CW the popular show 90210 comes on. The show is popular among high school and early college students but also appeals to the target audience which makes the CW’s 90210 a direct competitor. Even though 90210 is not a comedy is has been around for, going on, six seasons and has viewer loyalty.

Show Overview- The American adaptation of Summer Heights High, to match the target audience and to have independent brand awareness from the Australian version will be renamed to Summer Heights U, “U” standing for university. It was decided to stick with the

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